The Top 6 Best Promotional Items to Skyrocket Your Business
Promotional giveaways can help increase brand awareness, sales, and give you a good reputation. Here are the top 6 best promotional items to skyrocket your business today,
While most companies spend around 10% of their revenue on their ad budget, that’s got to include digital, print, and other types of promotion.
Included in that item should be any promotional items you create. The best promotional items will get the word out about your brand while also becoming a regular part of your clients’ lives.
Here are 6 branded promotional items that are sure to blow your competitors away.
1. A USB Drive
While more and more people are moving their data to the cloud and sending files via shared servers, a good USB drive is hard to find. If you’re in the tech world, a promotional USB drive that comes in handy when your clients need it could trigger a positive association in their minds.
When you’re able to come through for people in a bind with the tool they need, they’ll keep your promotional item around for years. And whenever anyone asks “who is the most reliable company they can think of”, they’ll answer with the name of your company.
USB drives can also be loaded with all kinds of promotional material. If you’re in the film or music industry, you could load cool videos, exclusive tracks, or software that your fans will be excited about. Your USB drives can be custom colored or designed however you want.
2. Phone Chargers
There are few things that make people more anxious than when their phone is about to die.
When you’re in need of a phone charger, you’d run through oncoming traffic just to get to the nearest charger. Having a spare phone charger on hand could be a lifesaver for you or anyone around you.
Cheap, non-OEM phone chargers are often very cheap to produce and easy to travel with. If you’re attending an event, having a bagful of chargers with your company’s name printed on them could make you the most popular person in the room. Everyone will want one of your promotional chargers.
You can print on the container for the charger or you could have your company name printed on the charger itself. Potential clients will associate you with reliability for your ability to help them out in a bind.
3. Hats
Hats are one of the most reliable ways to promote any kind of business. With the right combination of colors and logo, you could end up turning every person you meet into a walking billboard for your business.
If you’re giving away a goodie bag or tabling an event, it’s guaranteed that the first item that people will want is your hat. Tie the hat to filling out a customer contact or giveaway entry and you could end up getting valuable info for the price of a hat.
For the rest of the day, your new contact will be sporting the hat, walking around as a free billboard for your brand. Brand awareness from a hat is huge. You can work with a designer to make sure your logo is iconic and your brand could turn into a design element on its own.
Think about just how iconic trucker hats were 10 years ago, where brands from Von Dutch to John Deere saw a huge spike in brand awareness.
4. Bluetooth Speakers
While this might not be one that you hand out on street corners, if you’re working at a big event, a Bluetooth speaker could be a great anchor for a goodie bag. Whether you’re in the arts, entertainment, engineering, or food service, there’s no wrong way to give away a Bluetooth speaker.
Small speakers are becoming so cheap that having one custom printed for just a few dollars a piece could give you a huge return on your investment. Creating a reliable, practical, and fun product that your customers want will help to build brand loyalty.
Bluetooth speakers can be useful for brands of every kind of demographic and will for sure keep you memorable to your clients.
5. Umbrellas
While this might seem like a pretty obvious or even boring suggestion, an umbrella is only as boring as you make it. No one needs an umbrella until that moment they need one, and then they’d pay an arm and a leg for one. If your brand is the one that comes in handy during your customers’ time of need, your company will be deeply associated with good feelings for clients.
While an umbrella isn’t as dramatic as some printed marquee ideas, it can be a pretty phenomenal way to spread the word about your company. When that umbrella fans out, revealing the name of your brand, it will tell the world all about what you have to offer.
6. Phone Stand and Grip
One of the newest little gadgets you see people using with their phones is a collapsible phone stand. These little plastic and rubber doodads stick to the back of your phone and when pulled out can serve several purposes.
When you’re typing on your phone, they can act as a little gripper to keep you from dropping it.
Phones are very fragile and yet we constantly act recklessly with them. A little rubber gripper could mean the difference between life and death for your phone.
If you find yourself watching YouTube clips while you’re in transit or having lunch at work, the little collapsable grip will pull out to create a stand. Place your phone on its side and you could have your small screen aimed at you without any effort. If you make lots of video calls but need a free hand, your gripper could pull out to keep your phone standing upright while you work.
The Best Promotional Items Seem Practical
Believe it or not, the best promotional items are the ones that your customers will use over and over. As they stare at your brand name, they’ll build a strong association with your company and the service you provide to them. Even if your branded item has nothing to do with what you have to offer, it can act as a symbol of how you’ll always be around.
If you want your promotional items to be linked to your content marketing strategy, check out our guide to make sure you’re integrating them properly.
