According to one study, 83% of small businesses think their digital marketing strategy is working.
If you run a small business, you may be interested in creating an online marketing strategy of your own. Yet, if you’re new to digital marketing, you might not know how to create a strategy that will work.
Keep reading, and you’ll learn how to create a digital strategy that’ll help you generate more business. If you want to take advantage of online marketing, this guide will help you create a masterplan that’ll bring in customers.
Let’s begin!
1. How Much Can You Spend?
Before you create a digital marketing plan, you first need to figure out how much money you can spend on marketing.
This is an important question to ask, as your budget will often determine the kind of strategy you adopt.
For instance, if you can spend around $500 a month, you might be able to invest in some paid advertising. However, if you can’t spend this much money, you may instead need to opt for more organic forms of marketing.
2. How Will You Turn Visitors Into Customers?
If you want to generate customers with online marketing, you need to figure out how you will turn visitors into customers.
Generally, you do this by creating something known as a digital marketing funnel, and this is just the process that turns a stranger into a customer.
For instance, suppose you run a company that provides people with business advice.
A very simple digital marketing funnel might rely on getting people to sign up for your email newsletter. Once they’ve done this, you might send them several emails that highlight your expertise.
At the end of this email sequence, you may then ask them to book a call with you so that you can turn them into a consulting client.
There are many different kinds of funnels you can create, and the way you go about things will depend on your personal preferences. That said, if you want some inspiration, consider reviewing what your competitors are doing.
3. Should You Hire a Coach?
If you want to get great digital marketing results, there’s also the option of hiring a coach.
A digital marketing coach will have lots of experience with online marketing, so they’ll know how to create a good strategy for your business.
When searching for an online marketing coach, try to find someone that has previously worked within your niche.
This isn’t necessary, but finding someone with relevant experience will help shorten the time it takes for you to see results.
Will You Create a Great Digital Marketing Strategy?
The digital marketing world is massive, and you might be overwhelmed by all the strategies on offer. This is to be expected, but you can make things easier by just focusing on one specific digital marketing strategy.
If you do this, you will only have to worry about learning about one form of marketing. This will then help you achieve results in a shorter time frame, as you don’t have to worry about learning everything in the digital marketing world.
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