To get the most bang for your buck, your startup website needs to present the right information, in the right way. Here are 5 of the most important things you’ll want to include on your site.
An online presence is essential for any startup to compete in today’s fast-paced marketplace.
However, unless your website is well-executed, it won’t provide the conversion you’re looking for.
Working with a professional web developer is key when creating something that makes a good first impression and also turns visitors into clients.
However, it’s a good idea to know what essential components you need to include. This will help you when coming up with the initial idea for your startup website.
To help you out, we’re going over five crucial elements your new site must have to be successful.
1. Share Your Mission
For a new business, it’s imperative you make your mission extremely clear. A visitor to your site shouldn’t have to search for the service you provide.
You should establish this on the homepage through headings or a prominently placed tagline. In addition, the content on your homepage should get right to the point.
You should also consider placing a video on the homepage, as many people prefer video over text.
2. A Clear Call to Action
Depending on your business, the action you want visitors to take will differ. You may want your audience to purchase a product online, contact you for service, or simply sign up for a mailing list.
Regardless of your method, your site must have a clear call to action on every page. This could be in the form of an image, a contact button or an instruction within the content.
The most well-designed websites will instruct your potential customers on what steps they should take next.
3. Contact Information
Many times, a visitor to your site will have questions they want answered by an actual person.
They may also need to know where you’re located and what your hours of operation are.
This is another piece of information your visitors shouldn’t have to hunt for. You contact information should be available on every page.
In addition to having a contact us page, this information should also be in the footer of your website. You should also have prominent links to your social media sites so visitors can check you out there as well.
4. A User-Friendly Experience
Sometimes even the best looking websites aren’t effective because they’re not user-friendly.
Your site should have a clear and concise navigation bar. Don’t overwhelm your audience with an influx of information.
Your site should also load quickly and all forms or videos should work properly. This is why it pays to work with a professional web development company like LinkNow.
5. Responsive Design
Last but definitely not least, your site should function well on all mobile devices. This is referred to as responsive design.
In order to compete, you can’t neglect this step. People access the internet more often on mobile devices than their desktops, so make sure your site is compatible.
Make a Startup Website That Dominates
Taking these five tips into consideration when building your startup website will ensure you get a great return on investment. Building a solid web presence from the beginning will jumpstart your new business and lay a foundation for future success.
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