Text message advertisements have become a popular marketing technique lately, but how do you use it successfully? Check out these 5 tips for successful text message advertising that are sure to yield amazing results in no time!
You might be running your marketing using the usual suspects. That includes email, social media, mail, local newspaper ads, among others. Have you considered using text message advertising?
Text message advertisements can bring great results. If you’ve done it before and didn’t get the results, it could’ve been your strategy. Like any type of advertisement, your text campaign has to be flawless to bring the best results.
Text message advertising can help you take your business to the next level. Not sure how to do it? We’ll tell you 5 tips to run successful text message advertising campaigns.
Read on to learn more!
Text Message Advertisements: How to Do SMS Marketing Right
Text message advertising has become more popular lately. Marketers have seen the opportunity because everyone is on their phone most of their day. What is SMS marketing?
It stands for short message service marketing. It’s a technique that uses text messages to spread promotional messages to customers. You must gain permission from your audience before sending them text messages.
These campaigns are used to increase sales and brand awareness. It could also help grow the brand’s audience in other marketing outlets. Don’t underestimate the power of this type of marketing.
Text campaigns only give you 160 characters to grab your audience’s attention. It isn’t easy to achieve but, only if you don’t apply the right strategies.
You might spend many hours of your day texting your colleagues or family. But, business text messaging isn’t the same. Like any marketing, it has to be well-thought to yield the best results.
Here are 5 tips to run text message marketing campaigns that yield results fast:
1. Your Text Campaigns Must Be Straightforward
Today, our lives are hectic and move fast. That’s why your text messaging marketing campaigns must be laser focused. What are your goals for the campaign?
Is it only gain more brand awareness? Are you looking to increase sales? These questions can give you an idea of what to include in the text message.
Don’t forget you only have 160 characters to start a conversation with your customer. The perfect text message campaign is straight to the point and tells the client why they should choose the brand or product.
Sometimes less is more. Yet, you should avoid abbreviations or slang. To yield the best results, your campaign should aim to start a conversation.
Today, many services give you the option to set an automated response text campaign. It’s a great way to get the conversation going. Your customer will learn about your brand and why they should choose you over your competitors.
2. Offer Value Then Promote
Yes, we are advertising a product or brand. Yet, you need your customer to engage first. That’s why your message can’t look like spam.
You’ll send them an offer but, you should stay away from the hype. When you use hype, your brand will lose value. Before promoting your product, you have to provide value to your customer.
You should consider including real-time offers in your text campaigns. Your campaign should aim to make the client act now.
That’s why you’ve to explain to them what they’ll gain if they use the offer immediately. If you explain the benefits of the offer, you’ll have a better chance at landing the sale and gaining the customer.
3. Link Your SMS Campaign to Other Marketing Campaigns
Marketing is all about engagement. If you’re running social media, online ads, and other types of marketing, you know the importance of linking between campaigns. Text message marketing isn’t an exception to this rule.
You should link your SMS campaign to your other marketing outlets. Sometimes customers aren’t aware of your presence in those mediums. It’s a great way to grow your audience on your other platforms.
One way to do this is by linking to a video on your social media or website. The customer will learn more about your brand and build your credibility. If you’re looking to build your mobile list, you could integrate an opt-in form on your website or social media.
4. Send Your Message at the Right Time
If you’ve used email campaigns in the past, you must’ve heard the rules of when to contact your client. The rule of thumb is that you shouldn’t send any content to your audience after 9 PM.
There isn’t a right or wrong time to send content to your customer. Figuring this out will be trial and error. You’ve to test the market to figure out at what time is best for your brand.
The right time should be when your customer is free and can pay attention to your message. A good time can be during lunch, before or after work hours. It will all come down to your audience and when they like to engage.
You don’t want to lose time or money. So you shouldn’t underestimate the importance of contacting your audience at the right time.
5. Send Exclusive SMS Offers
Any advertisement campaign should look to make the customer feel special. That isn’t an easy thing to do but, it isn’t impossible.
A good way to do it is by giving your customer exclusive offers they can’t find anywhere else.
This will make them feel like a member of an exclusive club. Also, these exclusive offers will motivate them to stay opted in for SMS messaging.
Your message might disrupt their day. Yet, they’ll welcome it because they’re getting something they can’t get anywhere else.
Can a Text Messaging Marketing Campaign Help Your Business Grow?
Yes, text message advertisements can help your company grow. The key to running a successful text campaign is focusing on your audience. What are they looking for?
Your campaign has to focus on them. If the message in the campaign appeals to them, they’ll engage with your business. This will help you bring more sales and spread your brand awareness.
We’re confident that if you use our text message advertising tips, your text campaign will be a success. Want to learn more ways to improve your marketing campaigns? Check out our blog post to learn more.