If you own or are in charge of a legal firm’s marketing strategies, you’ll want to read this article. In it, you’ll get 3 excellent lawyer marketing ideas!
Law firm marketing is notoriously challenging.
Not only do you have to make sure you don’t get caught up in any regulatory violations, but you also have to make people trust you.
You’re in need of effective marketing for lawyers; tips that you can put into practice as soon as possible. Things can get stressful fast, especially when you’re not bringing in any new clients.
In this post, we’ll cover some of the most effective lawyer marketing ideas — ones that your competition likely overlooks.
When you’re ready to make your mark on the legal industry, and earn the respect of your prospects and clients, read on.
1. Website Design Matters
When it comes to lawyer marketing ideas, one of the main things you need to remember is to put professionalism first.
You’ve taken great care to design a logo for your firm that’s minimalist, easy to read, and has an image that people can quickly associate with the legal industry. You’ve worked to create a clean, chic business card that will ensure everyone remembers your name.
But ask yourself if you’ve extended that same level of care to your law practice’s website. If you want to learn how to get clients as a lawyer, then you need to begin by taking a hard look at your website.
First of all, do you have any pop-ups or autoplay features on the homepage? If so, this not only slows down website speed, but it can also encourage people to click away from your site (after all, pop-ups are annoying). This mass exodus of site visitors affects your dwell time, the average amount of time a user spends on your legal website.
Sites with lower dwell time fall dramatically in the search engine rankings.
Secondly, how easy and intuitive is your website’s navigation?
Do you have clear and concise menu options for the different legal services you offer? Whether they are booking a consultation with a car accident lawyer or meeting with a divorce attorney, visitors need to be able to click on what they need.
Have you included links to your social media profiles, articles you’ve written, and even uploaded information about your certifications and education to your website? And what about client testimonials? They should have a place on your law firm’s website, too.
Remember, your website is usually the first interaction a potential client has with your firm. Make a good impression.
2. Focus on Local SEO
Good attorney marketing tips are ones that bring local SEO to the forefront of your overall digital marketing plan.
After all, you’re likely licensed to practice law only in your home state. So, even if you attract the attention of people from five states away, you can’t really help them. While they might boost your website in the search engine rankings, they’re not going to become your clients.
Instead, set your sights on the local market.
Start by including location-based keywords in your blog and static site content. This means phrases like “divorce attorney Upper East Side” instead of just “divorce lawyer” or even the more general “NYC divorce attorney.”
Especially if you live in a larger city, where you’ll likely face lots of competition, going hyperlocal with your keywords will make a big difference.
To find out the kinds of keywords that rank highly within your specific legal niche, give this free keyword planning tool a shot.
Just remember to avoid keyword stuffing — the annoying practice of cramming your text full of nonsensical, all-too-obvious keywords. First of all, your readers are going to lose faith in you. But even worse, excessive keyword use is likely to get your website penalized by Google and other search engines.
It’s just not worth the risk.
3. Consider Starting a Podcast
Are you tired of spending your day at the law firm answering the same questions over and over again?
Would you like to be able to help more people, but just can’t afford to take on yet another pro bono case? Looking for a way to increase your brand recognition, get more followers on social media, and establish yourself as an authority within the legal industry?
If so, then you should try one of our favorite tips for law firm marketing: starting a podcast.
You don’t have to give out direct legal advice — we know you don’t want to worry about dealing with the red tape when it comes to that. Instead, keep your legal advice more general, and focus on helping people to better understand more challenging legal concepts.
Create a podcast on helping your leads to understand recent changes in the law. Consider making up a mock trial scenario, and walk your listeners through basic court proceedings.
You could help them to understand the kind of witness information and evidence they need to collect after a car accident, as well.
In short, the possibilities are endless.
And so are the number of listeners that your podcast is likely to attract.
Which of These Lawyer Marketing Ideas Will You Put into Practice?
We hope that this post has helped you to understand the kinds of lawyer marketing ideas that won’t just bring in more clients, but will also ensure people see you as an authority in the legal world.
It’s that sense of authority — not always just a great SEO strategy and a nice business card — that really earns you an excellent reputation.
Looking for more law firm marketing ideas that will help you to leave your competition in the dust? Ready to save cash on your marketing budget and more?
Need to know how to grow your practice from nothing into a powerhouse firm?
Keep checking back with us for more digital and print marketing tips to make it happen.
