Marketing is a process, not an event. Every business has cycles of marketing outreach that change over time.
These methods vary based on the type of customers you need to reach.
The best marketing management software works as a lead capture and educational tool for your business. Check out these 8 marketing tools for automation.
HubSpot
Manage all your communication with customers in one place with HubSpot. HubSpot offers a mobile app version to sync with its website.
Update your marketing communication on the go or receive reminders when its time to check-in with customers. HubSpot offers free accounts to companies that don’t need its robust premium services.
Marketo
Marketo is another marketing management software that helps you track all your outreach efforts in one place. Its interface is an upgrade from Hubspot with personalization capabilities, but it will cost you.
Quotes are available on a case by case basis.
Constant Contact
Manage email campaigns with ease with Constant Contact. The service comes with a variety of template options that allow you to survey, promote and manage special events.
The service aggregates analytics from campaigns to improve your outreach. It also includes a strict spam policy so be sure all your contacts requested to be a part of your outreach.
Mailchimp
Mailchimp is a leader in email marketing for smaller companies. The service offers a free account option with great design templates.
Use Mailchimp for simpler campaigns as its data tracking services are less detailed. But the interface is easy to use making it a good choice for beginners.
Hootsuite
Keep in touch with multiple social media feeds with Hootsuite. Hootsuite keeps your audience informed allowing you to schedule posts months in advance.
The service offers advanced analytics on the performance of your posts. You’ll learn what time of day works best for your audience and what content followers prefer.
Buffer
Buffer is a newer social media management platform that allows you to schedule or place your posts in a queue. If you’re unsure of when to post, use the queue feature as Buffer will begin automating posts based on the time each post gets the most engagement.
EngageBay
One of the more popular CRMs on the market, EngageBay automates all your small business online strategy. Take advantage of its live chat services to ramp up your customer service capabilities.
ActiveCampaign
ActiveCampaign is useful when you need to manage more than one campaign at a time. The software managing the data of each campaign to give you a full report of performance.
Campaigns can be compared to see which generates the most leads.
Choosing Marketing Management Software
Marketing management software is a game-changer for most small businesses. It eliminates the need to hire additional staff to coordinate simple marketing tasks.
These services also provide you with analytics to see whether your campaign strategies make sense for your business. Expect better business results with marketing automation services.
For more tips for your small business, check our blog for updates.
