Interdependence PR is a company which my business has been working with for a couple of years now and they have really used their expertise to improve the company on the whole. Previously however we had some very poor experiences with PR companies and it has only been through our dealings with Interdependence PR which has shown us exactly what you should come to expect from a public relations firm. If you are looking out for a PR company to use for your business then this is a great idea but you must ensure that you know what to expect from such a service.
Customer Service
Customer service is something which I lay great focus on and it is most certainly something which is often lacking in B2B transactions. When you hire a PR firm then this is the very least which you should come to expect from them. Regardless of how many clients they have and what size they are, they should make you feel like the most important client which they have.
Passion
In order to achieve the results which you are looking for you should expect that the PR firm who you are speaking with displays the same level of passion and commitment to delivering results for your company as you do. They are going to be the ones leading this and utilizing their expertise to help provide you with the goals which you are looking for, if you don’t feel that they are as driven as you are to get to where you want to go, they may not be the right firm for you.
Combination of Experience and Youth
There are some PR firms out there who have been established for a very long time and unfortunately they have failed to move with the times. Equally there are some firms which have invested in hungry, young executives, and they just lack a little bit of experience which can set them apart. This is why you should focus on a PR firm which has the perfect combination of youthful energy and sage experience. This is what Interdependence offer us and it really is the perfect balance for anything which you are planning to achieve. Whether it is strategizing or getting creative, you need both experience and youth on your side.
Market Knowledge
This is the big one for me and where I think that you should focus heavily when you are deciding on which PR firm to use to represent you. They must have a deep understanding of the industry and sector which you are working in, so that they understand exactly how to speak to your audience. You should expect the PR firm to have had experience in your particular niche because this is how you can best appeal to your market.
At the very least these are the things that you should be focusing on when you are looking for a new PR company.
