Out with the old, in with the new! Social media can be very unforgiving to brands. Here’s how to stay relevant in the dynamic world of social networking.
Did you know that nearly 70 percent of American adults are social media users?
Your social media provides you with a valuable opportunity to connect with your customer base.
However, social media is not without challenges. The social media landscape is constantly changing. That’s why one day your brand can be trending and the next day you can be the disgraced, or worse, forgotten by social media users.
In this article, you’ll discover our tips on how your brand can stay relevant in the world of social media. Let’s go!
1. Build Your Brand Identity
You can take advantage of social media to build your brand identity.
With so many competitors on social media, you need to discover how to stand out from the crowd. What can you offer people that nobody else can?
If you want to find out more about how to market your brand on social media, view here for more.
2. Know Your Audience
The advantage of social media is that you can actually reach out to your followers and customers.
You don’t have to imagine what they’re like. Just ask them.
By making connections with your followers, you can ensure that you provide relevant content for your audience.
If you already know what kind of audience you’re targeting, you need to consider how this influences which social media platform you concentrate your efforts on.
For example, according to research, high-income earners are most likely to use LinkedIn. Nearly 50 percent of adults earning over $75,000 use LinkedIn. This makes it the most popular social media networkafter Facebook for this demographic.
By contrast, if you want to attract younger users to your social media, you need to sign up to Snapchat. Even though an increasing number of older users are switching to the Snapchat, it’s largely dominated by teens and millennials.
3. Use Emotions to Make Connections
You can’t simply promote your products and services on social media by telling your followers about them. You need to use emotions to make connections with your customers.
Remember, on social media, you’re not only competing with other brands. Instead, you also have to compete with the nephew’s birthday party photos and Jamie’s recent trip to Paris.
Social media advertising is all about emotions. According to research, there is a strong connection between posts that pull on the emotional heartstrings of users and posts that go viral.
4. Constantly Re-Invent Yourself
If you want to keep people’s attention, sometimes you have re-invent yourself. Think about David Bowie – he was Ziggy Stardust one moment, then Thin White Duke the next.
You can’t simply rest of your laurels. Even after you have established yourself on social media as an influencer in your niche, you can’t stop changing.
That may mean you need to go to conferences and network to learn new things about your niche business. After all, you can never pick up too many skills and experiences.
You may discover that you need to alter your social media strategy to reach out to demographic you’re struggling to crack. Whatever it is, be willing to adapt to the new environment.
5. Encourage Engagement
Social media is not just about one-way traffic between you and the consumer. You’ll always get users interacting and engaging with you.
However, you can’t just to be passive or active with social media. You need to encourage engagement with your brand.
That means, for example, you need to set up competitions on your social media. What about a competition for a bunch of free prizes for anyone who shares, tags, and likes your social media post?
Are you about to launch a shiny new product? You can include a countdown clock on your social media networks to encourage anticipation and excitement.
6. Produce Content Your Audience Wants
If you want to direct traffic from your social media channels to your website, then you need to share and post content people want to click on.
If you haven’t already, you need to set up a blog on your website. By providing great content that your audience actually wants to read, you can stay relevant.
Whatever your niche topic, make sure you’re keeping up with the latest trends and updates in your field. This allows you to always stay one page ahead of your followers.
You don’t have to only produce written content. You can also produce video content for Youtube or record podcasts for your listeners.
You can also take advantage of social media to keep up to date. For example, start to follow influencers and experts on Twitter to see what they’re talking about.
7. Focus on How You Can Help
People want something for nothing. This is no truer than on social media.
It’s easy to focus on how you can use social media to build your brand and promote your products and services.
But, sometimes, it’s good to think from another angle. How can you help others?
Imagine you see someone on Twitter wondering “How can I promote myself on Twitter?” If you have already written a blog post on that subject, why don’t you share it with them? By doing so, you’re promoting your content while also helping out a follower.
Stay Relevant on Social Media
Social media is an industry that is constantly changing with new trends and fashions. That’s why it makes it especially challenging to stay relevant without falling behind your competitors.
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