• Home
  • About
  • Contact

The Phat Startup

The Ultimate Lifestyle Blog for Entrepreneurs

Blog Ideas That Make Money

With technology turning into a growing human necessity, blogging is rising as one of the best ways to boost your visibility and reach online. It is also a great way to make a great amount of money online, the best part being that you are in charge of everything about it. From deciding where your […]

3 Tips for Reducing the Risk of Fraud in Your Business

No business wants to believe it could happen to them, yet you’d be surprised how common fraud is. It can strike any business, regardless of how big or small it is. That’s right—no matter how tight you think your team is or how much you trust everyone on board, the truth is that fraud can […]

  • Blog
  • Blogger Lifestyle
  • Money & Finance
  • Motivation
  • Personal Growth

Blog

How to Optimize Your Website for Keyword Targeting

 

By now, most businesses understand the importance of SEO, but many still make the mistake of choosing keywords that are too broad. Have you made this mistake in the past? If so, it’s important to know how to conduct SEO research and find targeted keywords.

Keyword targeting uses specific terms that relate to your business and bring in local customers. Instead of casting a wider net, you’re focusing on the people that are most likely to need your products or services.

Here’s what you need to do to optimize your website through keyword targeting.

Keyword Targeting: Why Is It Important?

Keyword targeting utilizes relevant keywords that relate to your business or products in your copy to achieve higher listings. It’s important for both local search and any content that goes beyond a written article.

If you’re a business that relies on customers in a specific city or area, you need to utilize local SEO keywords. Doing so ensures your business ranks higher on local searches.

For instance, if someone types “chiropractor near me,” they might see results within twenty miles or so of their location. These are the customers you want to target.

How to Find the Right Keywords

How do you know which keywords to assign to your marketing campaign?

The first step is to focus on relevant terms. You’ll need to understand search intent. User intent describes the purpose behind someone’s search or the reason why they’re looking for something in the first place.

Search intent might be navigational, informational, commercial, or transactional.

Using keyword targeting can help you find the perfect keyword to align with that user intent. All you need to do is to choose terms that relate to your business and make sure they fit search intent.

Examples include running shoes for men, iPhone repair, or Chicago solar installers. Targeting keywords can contain a brand name, customer-defining words, geo-targeted keywords, etc.

Optimizing Your Website

Once you have the right keywords, you can start to optimize your website. To optimize a website for organic searches, you’ll want to prioritize keywords based on competition. Evaluate the difficulty and how useful each keyword will be to your business.

You’ll want to place keywords in your website copy and content. Place keywords in titles, links, images, meta descriptions, site hierarchy, and more. Sprinkle secondary keywords in here and there for further optimization.

Combine SEO keyword optimization with PPC campaigns. You’ll need a budget for paid search, but it can bring more traffic to your website.

If you’re unsure where to start, consult with a design and marketing company for assistance. You can view more information about this service to learn about the benefits.

Keyword Targeting for Your Website

Keyword targeting helps you focus on the people that are most likely to make a purchase or become customers. Use these tips to optimize your website through SEO, keyword research, and more. Correctly optimizing your website will help you rank higher on the search results, and bring in more business.

There’s much to learn about SEO, marketing, finance and more. Be sure to check out some of our other blogs for advice.


« Calcium Carbonate: 7 Different Applications
How To Protect Your Business From The Inside Out? »

About The Phat Startup

The Phat Startup was created by Mike McOwen to create a space where entrepreneur lifestyle could be focused on. We tend to live a different lifestyle than most. Entrepreneurs tend to be interested in maximizing their life, not only their profit.

Connect With Me

  • Email
  • RSS
  • Twitter
  • YouTube

Twitter Feed

[custom-twitter-feeds]

Blog Ideas That Make Money

3 Tips for Reducing the Risk of Fraud in Your Business

How to Insure Your First Restaurant Without Breaking the Bank

3 Tips For Better Maintenance Of Your Kitchen Appliances

Here’s How Your Business May Be Losing Money from Deliveries

If you run a business that depends on regular deliveries—whether you're stocking shelves, supplying restaurants, or sending out client orders—chances

Cost-Saving Strategies Every Construction Site Should Use

Running a construction site means juggling tasks, people, and deadlines while keeping spending in check. Costs can climb fast if choices are rushed or

Innovative Applications of Plastic Extrusion in Modern Manufacturing

The plastic extrusion process offers efficient and scalable production methods to manufacturers in the automotive and consumer products industries.

Search

Copyright © 2025 · The Phat Startup

Copyright © 2025 · Divine Theme on Genesis Framework · WordPress · Log in