By now, most businesses understand the importance of SEO, but many still make the mistake of choosing keywords that are too broad. Have you made this mistake in the past? If so, it’s important to know how to conduct SEO research and find targeted keywords.
Keyword targeting uses specific terms that relate to your business and bring in local customers. Instead of casting a wider net, you’re focusing on the people that are most likely to need your products or services.
Here’s what you need to do to optimize your website through keyword targeting.
Keyword Targeting: Why Is It Important?
Keyword targeting utilizes relevant keywords that relate to your business or products in your copy to achieve higher listings. It’s important for both local search and any content that goes beyond a written article.
If you’re a business that relies on customers in a specific city or area, you need to utilize local SEO keywords. Doing so ensures your business ranks higher on local searches.
For instance, if someone types “chiropractor near me,” they might see results within twenty miles or so of their location. These are the customers you want to target.
How to Find the Right Keywords
How do you know which keywords to assign to your marketing campaign?
The first step is to focus on relevant terms. You’ll need to understand search intent. User intent describes the purpose behind someone’s search or the reason why they’re looking for something in the first place.
Search intent might be navigational, informational, commercial, or transactional.
Using keyword targeting can help you find the perfect keyword to align with that user intent. All you need to do is to choose terms that relate to your business and make sure they fit search intent.
Examples include running shoes for men, iPhone repair, or Chicago solar installers. Targeting keywords can contain a brand name, customer-defining words, geo-targeted keywords, etc.
Optimizing Your Website
Once you have the right keywords, you can start to optimize your website. To optimize a website for organic searches, you’ll want to prioritize keywords based on competition. Evaluate the difficulty and how useful each keyword will be to your business.
You’ll want to place keywords in your website copy and content. Place keywords in titles, links, images, meta descriptions, site hierarchy, and more. Sprinkle secondary keywords in here and there for further optimization.
Combine SEO keyword optimization with PPC campaigns. You’ll need a budget for paid search, but it can bring more traffic to your website.
If you’re unsure where to start, consult with a design and marketing company for assistance. You can view more information about this service to learn about the benefits.
Keyword Targeting for Your Website
Keyword targeting helps you focus on the people that are most likely to make a purchase or become customers. Use these tips to optimize your website through SEO, keyword research, and more. Correctly optimizing your website will help you rank higher on the search results, and bring in more business.
There’s much to learn about SEO, marketing, finance and more. Be sure to check out some of our other blogs for advice.