We live in a digital era of paid ads, sharable content, and email lists. You may think there’s no role for leafletting in your promotional strategy.
But think about it. How much physical mail do you get these days? The overall volume of mail sent has dropped 43 percent since 2001.
That means that anything you put in a mailbox stands out more. People get far fewer letters than emails. So the mailbox is less cluttered than the inbox.
Remember the marketing adage. When everyone else zigs, you should zag.
Wondering if you can add leafletting to your digital marketing efforts? Read on to learn more.
What is a Leaflet?
A leaflet is simply a physical advert for your business. If it’s easier, you can think of them as flyers.
There’s no real difference between the two, except leaflets are often folded. That gives you more surface area to display images, offers, or information.
For local businesses, leaflets could be the perfect way to advertise what you do. They’re a tangible reminder of your existence.
How to Make a Leaflet
Start off with your target audience. That dictates the design and tone of voice you use for your leaflet.
It also directs the distribution phase, which we’ll come back to later.
Think about the size. You want people to easily drop the leaflet into a bag or purse. Letter-sized is too big.
Create a design that matches your company branding. You don’t want someone to like the look of your leaflet, then visit your website and notice they’re not the same.
This is one of the advantages of leaflets. Unlike newspaper ads, which have to fit the style of the newspaper, you can customize how a leaflet looks.
Don’t cram so much information onto the leaflet that it’s hard to read. Stick to key messages your audience needs to know.
If it’s an event, they need the time, place, and date. Launching a special offer? Let them know prices, how long the offer runs, and how they can claim it.
Finally, make sure all imagery is high-resolution. Crisp, clean images help improve your company’s image.
Using Leafletting to Boost Your Business
You need to decide how you’re going to handle leaflet distribution.
Posters or public transport ads give a poor return on investment because you don’t know your target audience ever sees them. But thanks to targeted distribution, you know your leaflets get in front of the right people.
So if you’re a small business with a target audience of students? Distribute your leaflets where students are.
If you’ve got a wider target audience, consider applying for a leaflet insert inside a local newspaper.
You can hand them out in public places or drop them into mailboxes. Just make sure it’s okay to distribute in certain areas.
Leaflets are also ideal to hand out on trade tables at events or to put into goodie bags handed out to event attendees.
Enjoy Being Different
Using leafletting in your marketing can save you money. A print run will cost less than a paid advertising campaign on social media.
Unlike advertising space in a newspaper, a leaflet can contain as much information as it needs to. So you can really communicate the benefits of your business.
Why not check out our money and finance articles for more marketing advice?
