Outdoor advertising is one of the key elements of business promotions as it gives you maximum exposure. But putting up a billboard or banner in a high-traffic area can cost a significant sum. However, missing out on this form of promotion means you may get far behind your competitors. The best way to handle the challenge is by making the most of your outdoor signage. It boils down to using a strategic approach to maximize exposure and build brand awareness. Let us share a few practical tips to get the best returns from your outdoor signage investment.
Research your target market
Launching an advertising campaign requires a good understanding of your target market. It enables you to craft a campaign design that appeals to the audience. You cannot expect to attract kids and adults with a similar banner, so know the audience you want to reach out to. Also, have a clear view of the campaign goal, whether you want to direct the viewers to your shop, create brand awareness, or launch a new product. Building a successful display gets easy once you decide on the basics.
Highlight your USPs
Every business has a unique selling proposition (USP) that sets it apart from its competitors. It could be your product or an add-on service that customers may not find elsewhere. Essentially, it is about simplifying a pain point or addressing the need of your customers. Consider highlighting your USP on your outdoor signage because it can present your business as a clear winner.
Making the most of your outdoor signage is also about thinking beyond static billboards and banners. You can embrace technology to attract passers-by with high-quality digital displays. Check LCD signage from Sun Vision Display to vividly showcase your marketing messages, offers, products, and more. Before going digital with displays, ensure visibility regardless of the time of the day and weather conditions. It is possible with reflective screens that do not affect the readability due to sunshine.
Time your campaigns effectively
The timing of your campaigns also decides their success. It determines the ROI by reaching the right audience at the right time. Not all businesses need to advertise in outdoor signage throughout the years. For example, travel agencies can display their offers during the peak seasons like summer breaks and Christmas. Likewise, schools and universities can ramp up their efforts before the beginning of the academic terms.
Pick a strategic location
The choice of location for your outdoor displays is another factor that makes a difference to your campaign’s success. You must choose a strategic location to match the target audience. A public park makes a good place to advertise kids’ products, while you can opt for high-traffic streets to showcase retail and restaurant offerings. Likewise, a corporate area is best suited to advertise B2B services. Being visible in the right place takes you a long way to get more out of your campaigns.
Outdoor advertising can fuel your business by increasing its visibility to a broad audience. But you need not worry about a hefty investment as these simple measures can help you achieve more with less.