Sometimes, even perfection needs a little freshening up. Just ask the Sistine Chapel.
And even if your website is top notch, it certainly doesn’t hurt to update it every now and then. The rat race of internet site rankings means that even a really good website will gradually lose ground on Google.
So if you want to know how to improve a website, we’ve got you covered.
How to Improve a Website: The 5 Crucial Hacks
Without further ado, here are the must-know hacks to get your website back at the top of the search engine heap:
Engaging Content
We’ve put this hack first because…well, it’s clearly the most important. Content, as they say, is king—and it’s absolutely critical to boosting your website’s traffic rank.
This means you need to constantly update and refresh your website with novel and engaging material. The algorithms and criteria used in SEO ranking a website keep evolving, which is why you must keep up by providing fresh content.
Also, keep in mind that it’s a good idea to do some housekeeping every once in a while. Search your website for old or outdated content, and delete it if necessary. Or, if possible, rewrite the older posts to keep them relevant and insert new keywords.
And while you’re at it, make sure your pages are attractively formatted and contain quality content. This is a good, easy way to boost website ranking on Google.
Update Images and Graphics
Here’s another easy step to help rank your website more highly on search engines. Few things are more glaring on a website than outdated, non-functioning, or poorly formatted images and graphics.
It’s pretty easy to spot a website that hasn’t changed with the times. We’ve all seen those ancient websites that look like an MS-DOS prompt screen, with primitive graphics like something out of a 1980s King’s Quest game.
You don’t want to be one of these sites. Check through your images, and update them if need be. Ditto for your graphics, such as banners, video plugins, etc.
Update Your Keywords
Changing or at least updating your keyword strategy is a very important element when it comes to internet site rankings. This means taking the time to generate a new list of primary and secondary keywords that you think will be more effective.
Also, it’s a good idea to do your homework and find out which keywords perform the best with your target audience. A tool like Google Keyword Planner might be a big help in discovering the best keywords for your purposes.
Website Architecture
The layout and design of a website is a big deal. If it’s too difficult to navigate, or the site flow is too complicated or counterintuitive, then not even the best content will rank your website highly.
This is why it’s best to choose a good web development partner. Doing so will ensure your website is easily readable by search engines and will achieve a higher ranking.
Fix Your Links
Another part of good website housekeeping is to double check your links. Go over them a few times, and make sure there are no broken or malfunctioning links.
You never know when other sites you’ve linked to might have become defunct, or even just taken down the linked content. If you find a broken link, either get rid of it or link the item to another page or site if you can.
Use These Hacks to Improve Your Site’s Ranking
If you’re wondering how to improve a website, and boost its search engine rankings, these simple hacks will do the trick.
Remember, in the hustle bustle world of the internet, the key to keeping up is to stay current with your content and site layout.
And if you’re interested in more tech advice and insights, please stay tuned to the Phat Startup for other informative articles.