Being in any type of business is cutthroat with the advanced technology and the internet today. As a contractor, you know that though word-of-mouth works well, you can’t really depend on it solely to drum up business for your HVAC business. That’s where a good solid HVAC lead comes in.
Many HVAC companies just aren’t sure how to go about getting the right HVAC leads for their business. Below are a few of the best ways to get quality leads and then a few sales tips on how to put them to good use.
What is a HVAC lead?
A HVAC lead is information on target customers who were at one time searching for reputable HVAC repairs, installation, or even just yearly maintenance on their existing systems. The best ways to find these leads is by purchasing them from a reputable company that focuses on lead generation. Once you have done that, you have a few other ways that you can generate natural leads as well.
- Your website
- Local search engine optimization (SEO)
- Email marketing
- Social media platforms
- Video marketing
- Pay-per-click
- Good old-fashioned word of mouth
Everyone knows the benefits of air conditioning today, so you should have no problem finding customers for your HVAC business. However, they aren’t just knocking on your door to ask you to become their air conditioner company.
You need to know how to implement and use the HVAC leads you have purchased or naturally generated using the above methods. Read on below for a few tips to help you get headed in the right direction.
Use a high-quality lead generation company
The first thing you need to do is research so that you can find a high-quality lead magnet generation company as your HVAC lead source. The salesman for your company should know that a high-quality lead always results in a high-quality customer. The last thing you want is to chase down leads that don’t need your services. That’s why you need a high-quality lead magnet, so you don’t waste your time and money chasing down leads that don’t need AC or heating work.
Respond to leads right away
The biggest mistake some HVAC companies make is sitting on a lead. Remember, while you might think a HVAC customer is a no-brainer sale, plenty of HVAC companies out there looking for business. If you wait too long to follow up on a lead, the customer will probably have found someone else to give their business to. It’s best to respond to any lead you get right away if you want to see success from the leads you’re generating.
Keep it simple
You probably already know that humans like things to be simple. This means that your contact information should be displayed prominently on your website and on any other form of marketing you send out. It’s also important to keep your booking and payment systems simple, so that customers don’t have to search for these things or jump through hoops to book an appointment or pay for services. Complicated is the easiest way to lose customers to the HVAC company down the street that keeps everything neat and simple.
It’s not enough just to purchase your leads for HVAC, you need to know how to use them, too. Follow the tips above to travel down a path towards success.
Remember, these are just a few of the best ways to generate HVAC leads and a couple of tips for using them once they appear. Simple is good and promptness in responding to your leads is even better.
