If you have not included LinkedIn in your marketing strategy yet, feel free to do so. It is one of the most effective ways to build out your email list.
Why export emails from LinkedIn if communication can take place on the platform itself?
Brands and individuals should understand the efficiency of this tactic. Both ways work perfectly for different purposes. However, there are more chances that people will engage with your email if they already know your LinkedIn account.
Users of the platform daily receive dozens of promotional pitches. So, moving the conversation to a formal medium like email can help push engagement and contribute to the marketing efforts. Not to mention a well-structured and written email will look more professional than a direct message on social media.
Although social media creates a warmer approach to contact people, it is better to use emails for some of the messages.
One of the most significant benefits of emails is segmentation. You can specify the target and tailor emails to any criterion. It could be demographics, prospects’ place in the sales funnel, and many other specifications that only make the outreach more effective.
Emails can be tracked. Data is critical in sales and marketing, and emails provide you with important information. Track open and reply rates, evaluate this data and send messages at a specific time when recipients are more likely to open your email. All in all, this information allows improving the approach to generating leads more effectively.
The problem is still out there: ow to parse emails from your LinkedIn connection?
There are a lot of different browser extensions, bots, and tools, allowing quickly collecting emails from the platform. But what if you want to do this in a more organized and structured way, create a database in CRM, and make proper segmentation? A simple extension may not accomplish all of these tasks. We suggest trying more complex and professional solutions like LinkedHelper. The main advantage of the lead generation and automation tool – is the ability to parse emails from your LinkedIn connections and export them into inbuilt CRM.
The ‘Find Profile Emails’ feature can scrape emails of your 2nd and 3rd-degree connections without even visiting their LinkedIn profiles. You can use these emails to send invitations or send out promotional messages.
LinkedHelper provides you with the ability to expand your database significantly with contacts that are likely part of your target audience, as they linked to your first-degree connection on the platform.
What to do next after you scraped the emails?
Start creating campaigns. Define your goals and achieve them with email marketing:
- drive sales;
- raise brand awareness;
- generate leads;
- boost engagement.
Set up a goal and segment your email list. After that, create a series of emails asking customers to do something – whatever is your goal: visit a website, leave feedback, share some content.
Continue tracking activity and remove inactive users from your list. It is essential to have the database updated to see more accurate statistics. Consider subscriber inactive if he has not engaged with your email in at least six months.
And last but not least, do not separate email marketing and LinkedIn connections. Both can complement each other fulfilling your marketing strategy.