What if the biggest way for your business to stand out was also the smallest?
When it comes to the products you sell, small labels can make a big difference. The only problem is that most labels are very bland and boring!
However, printing your own labels is a powerful way to build your brand and boost your ROI. Keep reading to learn about how printing your own labels can take your business to the next level!
The Right Tools for the Job
The first thing you should know is that not all labels are the same. It’s important to pick the right tools to make labels for certain products.
For instance, thermal labels are great for products that are going to spend most of their time in air-conditioned shelves or refrigerators. But they are terrible if the product will be stored in a hot garage or shed.
Need something that is resistant to various temperatures and can also hold a wide range of color? It may be worth printing on vinyl.
Good design is one of your most reliable marketing tactics. And once you know what you’ll be printing on, it’s time to figure out what to print.
Scope Out the Competition
Before you make your own product labels, you need to do your research. And that means seeing what your competition has created.
One reason to do this is to help your own product stand out. You don’t want to be sharing shelf space with a rival and your products basically look alike!
This research also allows you to get ideas and inspiration. Maybe seeing their use of color and composition will be the final ingredient for you to create an awesome and original design.
Your next question is to figure out how complex your labels will be.
Custom: Totally Worth It
There are many easy and convenient ways to make your own product labels. Our favorite option to save time and money is label printing online.
Most printers have a variety of templates and designs already made. So, while there is room for things like custom artwork, the general layout of the label is already completed.
Alternatively, you can pay a bit more and create a custom label from scratch. In our opinion, this is totally worth it: nothing else can ensure that you have a truly original design that will stand out across the aisles!
Printer Prep
Before you decide on who will print your labels, you need to enter into serious research mode.
Try to find any online reviews of this printing service. And ask around among colleagues and across social media to see if anyone has used their services before.
Finally, you’ll want to review their prices and their printing process. It’s always good to know how everything will work and how much you will pay!
Printing Your Own Labels: The Bottom Line
Now you know more about printing your own labels. But do you know who can provide even more useful information for you and your business?
At ThePhatStartup, we are devoted to helping businesses grow as big as their owners’ dreams. To see some more great tips, check out our money and finance section today!
