Mascot marketing has been around for decades, and it continues to deliver success for brands. Even startups find mascots apt for creating recognition and building a brand. But the budget is often a concern for new businesses running short on funds. However, mascots are inherently cost-effective as designing them is a one-time investment. Moreover, they cost a fraction of collaborating with a celebrity to endorse your product. Yet you can rely on a character to replicate your brand’s personality and connect with the audience. The good thing is that you can do this form of marketing on a tight budget. Here are some actionable tips to achieve more with less.
Integrate it into the overall marketing plan
A comprehensive marketing strategy tends to be cost-effective as it ties all your assets together. Ensure that your mascot is in everything you do to promote your company, from your brand logo to merchandise, freebies, and promotions. Make it visible on your website and use it as an icon for your chatbot. The more people see it, the stronger the connection and recognition.
Leverage social media
Social media is perhaps the most affordable way to promote your mascot. In fact, it will cost nothing because you can create pages for free and post without spending anything. You only have to be creative with your content to attract attention and hold it for the long haul. Using your mascot’s name and images in these posts can make it vital before you imagine. Just make sure whatever you say and show is compelling enough.
Make it shine at events
Event marketing is an excellent way to promote your business and build its network. Integrate your brand mascot into it to ensure connections and engagement with your potential buyers. The best thing about investing in Custom Mascot Costumes is that you can reuse them year after year. Pick high-quality costumes as they promise durability and aesthetics over the years, so you get value for money.
Showcase it on the retail front
Getting back to the basics is a great idea if you want to market your mascot within a tight budget. Banner displays with these characters at your retail location give you a good start. You need not spend more if you already have mascot costumes at hand, as you can use them for retail promotions on special events like sales and holidays. Make them visible in high-traffic areas to get the attention they deserve.
Involve your audience
You can go the extra mile with mascot marketing by involving the audience. The best part is that the strategy does not entail an expense for your business. Consider hosting a contest for the customers and giving inexpensive freebies like mugs, pens, and t-shirts. Happy customers promote your brand through word-of-mouth recommendations, and the merchandise you give away does the rest.
A brand mascot can empower your small business without costing a fortune, provided you take the right approach. Follow these tips to get the best out of your mascot marketing strategy on a small budget.