Did you know that there are new websites popping up almost every single second and there are over 1 billion sites on the internet? If you are a small business it is smart to learn how to stand out against the competition. One way to get ahead is to figure out what parts of your website are getting the most attention.
Keep reading to learn everything there is to know about heatmaps to help your site.
Heatmaps in the Marketing World
One way that this feature helps in your marketing strategy is that it collects data when a visitor is browsing your site. It goes by the movements of the mouse and it depicts each area with a certain color as it is recording the activity. This allows you to understand the behavior of each visitor.
There are quite a few benefits of opting to use heatmaps for your own website including:
User Experience
Knowing what your customers are liking and not liking will make it easier to figure out where you can improve and give your potential clients and current customers a better experience. Knowing these details makes it a lot easier to optimize your site for the user to enjoy their time in your “virtual storefront.”
This will save you a lot of time in the long run because you will easily know what to change around, what to keep, and what to create more of. Instead of guessing and wasting time you are proactively working and getting results.
Sales
When you are using heatmaps you can create a page that is set up to get even more clicks. This tool can really give you a much better insight into what your current click-through rate is for each product and service that you offer on your site.
Knowing this will make it easy to identify which products your customers are finding most valuable and which ones are the most catchy.
Business Metrics
Getting accurate metrics for your business is the perfect way to know what needs some more work and what is getting interaction. With the right metrics, you can see if there are any “dead” areas in your site that you can either get rid of or revamp.
Replacing any areas that are not doing well on your site will create a much better use of your space.
Ad Tracker
A heatmap is able to figure out any ads that are spammy or promotional. Sometimes you might overdo promotions because you are trying to get a better return rate but the problem is that when you overdo it, this will work against you.
With heatmaps, you can avoid this mistake and restructure all of your ads to not be too much.
Link Performance
Instead of wondering how each link you have on your site is performing, you can pinpoint the links that are grabbing the user’s interest and which ones are not. Whichever links are getting little to no attention you can remove them if you choose instead of having them take up space for other links that might be clicked on more.
Early Analysis for a Start-Up Website
If you are just starting out in the business world you can take advantage of heatmaps early on because you will get an early analysis of everything on your site. You can then target the areas that you notice visitors are giving attention to.
Use this data early on to use all of the important elements on your site and duplicate them.
Heatmap Options
There are quite a few heatmaps out there to choose from. One of these options is Hotjar and it includes a free basic plan where it covers 2,000 page views per day. You can select between a move, click, or scrolling heatmap analysis. You can also manage any conversion funnels to help you find where you can improve.
Another heatmap option is called Lucky Orange. This option has a free 7-day trial to see if you like them or a $10 monthly plan. You have the option of having them collect your data through heatmaps, scroll depth maps, or mouse movement maps.
If you want to try a program out for a bit longer than a week then Crazy Egg might be perfect for you. They offer a free 30-day trial and their basic plan is only $9 per month. They offer both a scroll map and a heatmap to give you optimal data about your site visits.
Why Are They Underrated?
With so many benefits you might be wondering why this is not out in the open more. The reason is that many market research analysts and sales directors feel that Google Analytics provides them with more data. The truth is that a visual map showing exactly where a visitor is moving their mouse to is very useful and helpful when you are working on improving your business website.
Using both heatmaps along with Google Analytics will make a world of a difference when it comes to improving your site and growing your conversion rate.
Ready to Level Up Your Site With Heatmaps?
Now that you understand what heatmaps are and their benefits, you can make an informed decision whether or not you should start using them for your own business. It is definitely a great tool to see how your content is performing and if your effort on your site has been paying off or not.
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