TV advertisements are not close to extinction. It is just that it is in a time of transition. People still gather together to watch ads during a sports match, but things have changed from its heyday when a single TV commercial could cause changes to the world or even change the sales figures of a business.
TV advertising is one of the most effective ways of creating awareness about a brand or product, but spending on ads has shifted to the digital world. This has resulted in companies looking to find other advertising ways.
Read on to discover how TV advertising works and the benefits it offers to businesses.
There are two types of TV advertising, linear TV advertising and streaming TV advertising. Linear TV advertising is a traditional broadcast from which viewers view content on a predetermined schedule instead of on-demand advertising.
Conversely, streaming TV advertising is a modern approach where you watch your favorite shows on devices through an internet connection instead of a cable box. People have often asked the question, does linear TV advertising still matter?
This is because they think it has been affected by streaming options and digital video growth. However, linear TV is still very relevant as it presents unique opportunities for businesses to diversify their market and expand their reach.
Let’s find out the benefits of TV advertising for businesses.
TV advertisements can reach mass audiences with one ad spot. Many families commonly watch TV as a leisure activity.
Additionally, data from studies have revealed that about 60% of consumers would likely patronize a brand after watching an advertisement on the TV, compared to the 40% that would do that over social media or seeing ads online.
Another benefit of a television advertisement is that it can target a particular audience and expand its reach through further engagement on social media. With this, advertisers can target a specific audience by purchasing an ad spot during a show their prospective demographic might be watching.
For example, toy manufacturers would likely set an advertisement during a Saturday morning cartoon show. Conversely, a grill or local bar might advertise during a sports game. Businesses can choose to advertise with a local or independent TV station if they narrow the demographic focus further,
Also, a business can expand its brand and reach awareness by encouraging viewers to engage with its products and using social media outlets and technology. For example, about 70% of TV viewers usually use additional devices like smartphones and tablets while watching their TV and also, at the same time, engage online through chatting.
So, advertisers can encourage their viewers to engage by visiting their websites. Viewers might likely text their friends about an advertisement they watched or search for information about the product they are interested in.
Television advertisements are pretty costly to produce when compared with other types of ads. Commercial air time is expensive, and the promotional material on the TV is a potent tool because most consumers trust it over other sources of information. In addition, television has a massive advantage of sophistication over other mediums of advertisements since it combines auditory and visual stimulation.
Combining words, pictures, and camera angles are exciting and provide a realistic view of a product more than a static photograph. For example, with television advertisements, a business can show its product, explain its consumption and ownership benefits, and how the consumers can use it.
Another advantage of a television advertisement is that it captures the attention of its audiences and doesn’t have a competitor. Even if the ad is only for a few seconds, TV ads place your products in front of the whole nation to see.
Again, you can see the contrast compared to telephone directories, newspapers, or print media. In these types of print media, the ads might be small or even directly placed with competitor ads.
In radio ads, a listener would have to frequently listen to different stations by changing the dials. This results in the business advertising on various radio stations to reach their preferred audiences; sometimes, consumers might encounter a competitor’s product.
TV advertising doesn’t bring much profit as it initially did, but it is still a lucrative business. Though events such as the Super Bowl are still lucrative, companies now have to battle with streaming services for viewers and the advertisements money that follow them.
Advertisers aim to search for new ways to get the attention of younger audiences who increasingly watch their entertainment on their phones or online instead of on the TV. However, traditional sweep weeks are still crucial since television advertising creates revenue, usually in billions of dollars.