Dan Purjes On How The Printing Industry Has Improved Thanks To Digital Technology

Anyone with experience in the printing industry, like Dan Purjes, remembers the old, low quality, dot matrix jobs. They simply weren’t good enough. Better printing was unattainable for the masses however, as it required such a huge investment. Indeed, for businesses like the New York Times, their printer was their greatest asset! Printing a main story thousands of times without something like that would have been impossible.

 

Most people were only ever able to print things such as a simple list, a final report for a fund application, or other such things. People used to marvel at the professional brochures found on properties for sale in Rockwood, shiny reports made for people who worked on Wall Street, and the huge billboards in places like NYC. Today, however, things are different. People like Barrons, Mctague, and Prujes have made it possible anyone to print just about anything.

Dan Purjes on the Revolution That Is Digital Printing

Digital printing is fantastic, but it still has its limitations. It is simply not possible for someone with an at home printer, even a digital one, to create something as beautiful as what a professional can. Perhaps that will be possible in the not to distant future, but something of true quality has to be done by a real expert like Dan Purjes. So what are some of the benefits that they offer?

1. Fast results. The time savings made possible through digital printing are countless. No longer do you have to go to the printer with a copy of what you want, talk through endless proof copies, and wait weeks for everything to finally be done. Today, you send a digital image that you already know to be designed to perfection, and your prints will be ready in a matter of hours.
2. Affordability. Digital printing is the latest technology, but it is no longer truly new. The different technological components that it requires to print at that quality are readily available and this has brought the price down significantly. Furthermore, professional printers now no longer have to have a high street shop. Their store is online and their professional printer can be anywhere, from a warehouse to their own spare bedroom. This has made it possible for professionals to significantly drop their prices. Furthermore, adding things like vibrant colors, different materials, and texts would in the past have been completely unaffordable.
3. More flexibility and options. Digital printing can be used on anything. You may want to create a black and white business card or a full color catalog. Or perhaps you want to have a hot air balloon transformed into a huge advertisement, or maybe a simple poster to advertise a new art performance. Anything is possible. Digital printing can be done on plastic, metal, fabric, paper, cardboard, even on wood. Indeed, the only limitation associated with digital printing is your own imagination, and there are even people who can help with that.