Have you noticed how the sleek, shiny ‘glass hair’ look is taking over social media feeds? While this ultra-smooth style is popular, many wonder how far individuals are willing to go to achieve it. In recent years, hair relaxers have made a strong comeback, fueled by influencers showcasing their glossy, pin-straight hair. As this trend gains momentum, it’s impossible to ignore the concerns about the health risks tied to these chemical treatments.
According to a 2023 survey, sales of hair relaxers in the US are expected to rise by 8.4% in the beauty sector. This reflects a shift in consumer preferences. However, the trend unfolds against a backdrop of serious health concerns related to hair relaxers. Recent lawsuits have raised alarm about the long-term risks associated with these products.
Let’s explore how influencer culture is driving the resurgence of hair relaxers. At the same time, we’ll examine the health concerns causing consumers to hesitate.
The Influence of Social Media on Hair Relaxers’ Revival
Many people once relied on hair relaxers as a regular part of their hair care routine. Over time, more individuals began to embrace their natural hair instead. They wanted to embrace their natural texture, reconnect with their culture, and reduce chemical use, as noted by Glamour.
But now, sleek hair is becoming popular again. The smooth, wavy ‘Instagram Hair’ or the TikTok-popularized Korean ‘Glass Hair’ is on everyone’s bucket list. A group of social media influencers is sparking curiosity in hair relaxers by creating engaging content around the trend. They showcase box kits while popularizing the practice through “Come get a relaxer with me” videos. This movement marks a departure from previous attitudes, now fueled by curiosity and a sense of nostalgia.
Besides reviving interest in hair relaxers, this comeback in sleek hairstyles has impacted the market. As influencer-driven trends gain momentum, the financial growth of the relaxer industry reflects the increased demand.
The market for hair relaxers has grown to a value of $717.06 million. It is projected to reach $839.1 million by 2029, a sharp increase from its $152 million valuation in 2013. The hashtag #RelaxerTok alone has garnered over 600 million views, underscoring the resurging interest.
Hence, such influencers are a big part of this revived trend. Haircare brands often collaborate with influencers to promote products like hair relaxers. By flaunting straight, glossy hair, such influencers project an image of luxury and high fashion.
Despite this growth, health concerns around relaxers are also rising. The focus on looking perfect often hides the possible health risks of using these products. People who follow these influencers may not realize the harm that these products could cause in the long run.
Public Health Concerns, Lawsuits, and the Risks of Hair Relaxers
Despite the revival of hair relaxers in beauty trends, a darker side to this trend is gaining more attention. Recent hair relaxer lawsuits have raised serious concerns about the safety of chemical relaxers. Claims suggest that prolonged use can lead to major health issues, including hormone disruption and even cancer.
A 2022 study by the NIH found a possible link between hair relaxer use and an increased risk of uterine cancer. The threat was particularly concerning for Black women, who frequently use these products in their hair care routines. For many consumers, this prompted a reevaluation of their hair grooming regimen.
The lawsuits have intensified concerns about the safety of hair relaxers, prompting further debate among consumers. This has put pressure on beauty brands to reevaluate their formulas, as noted by TorHoerman Law. Social media is flooded with discussions on safer alternatives to chemical relaxers and the trade-offs between beauty and health. As more people become aware of the risks, the demand for non-toxic, gentler hair straightening methods has skyrocketed.
Safer Alternatives to Traditional Hair Relaxers
The beauty industry has introduced new hair straightening treatments to address public concerns about safety and health. These alternatives are becoming popular among people who want to follow trends without compromising their well-being.
Keratin Treatment
One of the most favored alternatives is keratin treatment, widely chosen for its smoothing and straightening effects. They smooth and straighten hair without using harsh chemicals, says Vogue. By infusing the hair with protein, these treatments create sleek and manageable locks lasting for months. The process is gentler on the hair and scalp compared to traditional relaxers.
Heat-Free Treatment
Another rising trend is heat-free straightening products. Silk wraps, hair serums, and leave-in treatments that naturally loosen curls are gaining popularity in beauty circles. These products, which avoid heat or chemicals, are particularly favored by eco-conscious consumers focused on safer alternatives. Although temporary, these hair treatments offer straightening effects with minimal long-term damage, providing a safer alternative to relaxers.
FAQs
1. Can using hair relaxers lead to health problems?
The frequent use of chemical relaxers can increase the risk of developing hormone-related cancers, like breast, ovarian, and uterine cancers. Many relaxers contain endocrine-disrupting chemicals like formaldehyde, parabens, and phthalates. These chemicals are absorbed through the scalp and disrupt the body’s hormone levels.
2. Why are hair relaxers regaining popularity despite health worries?
Influencer culture on platforms like Instagram and TikTok has revived the sleek, straight hair trend. Often, aesthetics take priority, and potential health concerns linked to these trends are overlooked. This has led to the resurgence of hair relaxers in beauty trends.
3. How can I keep my hair straight without compromising my health?
Seek out treatments that prioritize the health of your hair. You can go for heat-free methods, apply heat-protectant serums, or consider keratin treatments. These approaches offer smooth hair without the same degree of chemical exposure as traditional relaxers. If you prefer heat styling, choose a flat iron with ceramic or tourmaline plates, which distribute heat evenly.
The revival of hair relaxers through influencer culture is a fascinating reflection of how beauty trends can shift and evolve. However, as health concerns surrounding chemical relaxers come to light, it is vital to approach these trends cautiously. Remember to explore safer, non-toxic alternatives that allow you to enjoy straight hair without compromising your health.
