It used to be that only movie stars needed headshots. But in today’s competitive business world, having a photo of yourself available online is considered standard.
Most people use their headshot on their LinkedIn profile, portfolio website, business website, and even on their resume. It’s an important part of communicating who you are and a great way to demonstrate your style and personality.
Still not convinced that you need a headshot? Read on to learn more about the different ways having a professional headshot can improve your online business.
To Make You Look More Professional
A headshot wearing a nice suit is a great way to show people that you take your job and yourself seriously. Many people dress casually around the office these days and that’s okay.
But if you are never wearing a suit, then it’s all the more important that you show potential customers that you have a serious side.
To Add a Personal Touch to Your Business Website
People like to know who they will be working with and business headshots are a great way to introduce yourself before you have a chance to meet someone.
Many businesses have “About” pages on their website that include photos of all the critical staff that will be working on a customer’s project.
It helps potential customers to connect a face with your name and to give them a sense of familiarity with you before you have a chance to shake their hand.
To Help Brand Your Business
Using the same headshot across different social media platforms and websites is a great way to brand your business. If someone finds your website and they don’t see a photo, then they may not recognize that it’s the same person.
Tips for a Great Professional Headshot
In order to have a great headshot, you will need to first decide between vertical and horizontal. It all depends on how you want the photos to look. Typically, businesses choose vertical headshots since they take up less space.
But if your business only has a few people, then you could opt for a friendly horizontal photo that could later be cropped.
Make sure that your photo is recent so that you don’t mislead your customers and update your photo if you make any major changes to your appearance.
In general, your headshot should be updated every two years to ensure that it’s a good likeness of you.
Make sure you choose a high-resolution photo and that you choose a consistent background for everyone who works at your business for a more finished look.
More Helpful Advice
Now that you know why it’s so important to have a professional headshot, you should book an appointment with a photographer. But a headshot is just one small part of creating your branded image online.
For more advice for new entrepreneurs to grow your business, check out our other articles today.
