Are you looking to boost the sales of your business this year?
For businesses today, it’s important to ensure that your business is growing each and every year. Studies reveal that the historical average for growth is sitting at approximately 2.5 percent each year. While a company may strive to meet this minimum, why not shoot for the stars?
In order to ensure that your business is thriving, it’s essential to develop a concrete sales plan. This plan involves a number of proven strategies that will help to improve your sales and maximize profits.
If you’re serious about maximizing your profits and making 2019 your best year yet, you’re going to want to read this. We’re sharing 7 proven sales tips that are sure to skyrocket your sales and better your business overall.
1. Maintain Communication with Clients
First and foremost, it’s essential to maintain contact with your current and past clients.
These are your clients that have engaged with your services before, currently, or even those merely considered warm leads. Without this communication, it’s likely that they will turn elsewhere when services are required in the future.
Let’s face it: in an attempt to find new clients, it’s easy to forget about nurturing current and past clients. In order to ensure that past and current clients are not slipping through the cracks, be sure to set up an automatic emailing system.
This type of system “checks in” with your email list as often as you see necessary. These emails can be easily pre-programmed and require very little attention from the business overall.
2. Ask for Referrals
Sure, it may sound simple, but asking for referrals is the key to generating new clients.
If you’ve had a positive experience with a client, why not take a moment to ask for a referral? In most cases, a happy client is willing to take a few minutes to recommend your services.
Begin by simply asking your client to refer your services to any friends and family that may benefit from your business. You can also demonstrate how important referrals are to your business and even offer a special discount or reward for such referrals.
3. Offer Employee Incentives
Put simply, if you want to increase the overall sales of your business, make your employees truly want to achieve this as much as you do.
When you provide your employees with the potential of a reward, the desired outcome is more likely to take place. In fact, 80 percent of incentive programs generated the results they were ultimately seeking.
The best way to do so is to offer incentives to your employees for desired tasks. This could be anything from awarding top earners or those who generate the most effective phone calls.
Need help? Products such as Conversation Intelligence help to track any type of communication that takes place in the office. By tracking calls and emails, the system determines which words and habits are most successful in generating sales.
4. Hire a Marketing Team
If you’re conducting your own marketing, it’s time to transition this job to a professional. Unless you hold a marketing degree or have extensive experience in the field, it’s best to contract these services to professionals.
In today’s world, each and every business is aware of how important of a role marketing plays in their success. Without this marketing, it’s difficult for a company to grow and generate new clients.
If your efforts are focused on marketing rather than your desired focus, this is certainly going to take away from your productivity. When you hire a marketing team, you can rest assured that marketing is being conducted on a continuous basis. This means that even when deadlines are approaching your product or business is still being marketed.
5. Narrow Your Focus
Remember, if your business is focused on too many different areas, it’s likely that you will lose your focus.
For example, a real estate professional may choose to focus on selling condos that fall within a certain location. This is compared to selling any type of home or condo that falls within an entire city.
By narrowing the focus to something smaller and more specific, that professional is more likely to see success in their field. From the outside, clients are more likely to gravitate to a professional that has a focus and is considered to be an expert in a specific field.
When taking on too many roles, it’s easy to lose your focus and become overwhelmed in your task. Each and every business wants to ensure that they are well-known experts in their chosen field. This is what helps to make a business appear professional and polished to their audience.
6. Stay Current with Social Media
In today’s day and age, it’s essential for each and every business to have a social media presence.
Whether you’re a consulting company, a fashion company, or a real estate brokerage, all businesses should be active on social media. In fact, your social media presence is arguably the most important presence that your business will have online. For many businesses today, this is even more important than a company website.
Your social media accounts are where your followers will get to know your business on a more personal level. It also serves as a fantastic way to connect with your audience and even promote free advertising.
7. Develop a List of Testimonials
Last, but certainly not least, don’t be shy to ask for reviews!
Let’s consider that we live in a world full of testimonials. Today, if a consumer is interested in utilizing a product or service, it’s likely they will first seek reviews for that company.
If the reviews are relatively positive, that consumer is more likely to gain faith in the product and make the decision to purchase. Even bad reviews can be helpful when the business takes time to respond to these negative reviews and offer solutions or advice.
The Key to Maximizing Your Profits: Sales Tips
For businesses today, it’s only natural to strive towards bettering your business and increasing sales.
If your 2019 goal is primarily to maximize your profits, you’re going to want to start by implementing these strategies. Fortunately, these chosen strategies are relatively simple and can be utilized by any type of business. This is especially the case for businesses that must adhere to a strict budget while still yearning to increase sales.
Not only are these sales tips proven to increase your sales, but they’re sure to provide many benefits to your business as a whole.
Of course, it’s also incredibly important to maintain a healthy and happy staff. For more tips on how to create a positive office environment, click here!