It isn’t enough to throw words on a page and call your website design complete. 88% of people won’t return to a website that has a poor user experience. You run the risk of losing business if you don’t put work into your design.
Modern website design is something you can’t ignore. Below are seven modern web design ideas that will help your site stand out from the crowd.
1. Remove the Clutter
You need to have a clear goal for your visitors when they visit your website. Whether it’s to buy one of your products, send you an email, or pick up the phone, they need to have their options laid out clearly in front of them. It’s hard to do that when you have a cluttered website design.
Remove all website elements that distract from the core message of your website. If you have a blog post, remove sidebars. If you have a product page, remove everything that distracts from information about the product.
Doing this lets your visitor focus on the content that you want them to see. They’ll be able to scan your website for information, find what they need, and will be more likely to take the action you want them to take.
2. Think of Mobile Users
You can’t design a website that only looks good on the screen you’re working on. People use a variety of screen sizes these days. If you don’t think of them, you won’t provide an excellent experience for the majority of your users.
The biggest problem this causes is with mobile users. Their screens are small, and they don’t always have reliable internet access. They can have difficulties reading your content and loading your website.
The first place to start is with a responsive design. A responsive design is one that changes based on the size of your visitor’s screen. It allows you to add and remove elements of your site to optimize your content and speed up loading times.
3. Create a Visual Hierarchy
Your website design isn’t only about the things you add. It’s also about how you position your website elements on the page.
Visual hierarchy is the term used to describe how content is displayed on your website. It’s the process of using different elements to influence where your visitors look when they first land on your page.
You can use your hierarchy to bring attention to the critical parts of your site. Doing this will help people find the information they’re looking for and not get lost in your content.
4. Keep Navigation Simple
The last thing you want is for your visitors to land on your page and have no clue about how to find what they need. Without simple and clear navigation, that’s precisely what will happen.
How you organize your website is as important as how it’s designed. Come up with clear categories that will structure your content and products.
Your primary category pages are what should get a spot in your top navigation. These links will let your visitors know what other information they can find on your site. From there, you can add subpages to your main categories to cover additional information.
Just remember, the more options you have, the more complicated things become.
5. Pick Your Colors Carefully
You can’t add any color that looks good on your website and call it a day. Even if your colors are pleasant, they may detract from the message you want to send on your website.
Modern web designs use colors to set the mood for their visitors. If you want someone to take action, use a more vibrant color pallet. If you want to convey trust, use a neutral color to set a more professional tone.
Many web designs focus on two core colors in their design. If you decide to add more on top of your two colors, try and make them variations of those colors to keep in line with the rest of your site.
Your colors will also help you establish a more recognizable brand. You want people to associate your brand with your colors when they live their everyday lives.
6. Design With SEO in Mind
The days of keyword stuffing in website content are over. Google will disregard your content if you try to game the system. Instead, design your site to try and get more of your content on search engines.
Google now uses rich text snippets on their search results. These snippets come from websites that provide content that answers searcher’s questions.
You can take advantage of this to get a boost in search engines. These snippets come from well-organized content that is easy for Google to read. Design your website to make the answers to questions readily available, and you have a chance of getting the top spot on Google.
7. Create a Strong Call to Action
Your overall design isn’t the only thing that will help convert visitors to customers. You need a strong call to action if you want to boost your conversions.
A call to action is a small section of your website that encourages your visitors to take action. This can be anything from an email opt-in to a contact form.
These are even more important for eCommerce stores. Your visitors need the right sales funnel if you want them to buy your products. This process can be complicated, so it might be smart to work with an eCommerce website design company to help with this process.
The Importance of Modern Website Design Can’t Be Ignored
People expect more of the websites they visit today. Make sure you understand modern website design so you can give your visitors the experience they deserve. It doesn’t take much to bring your site up to current standards.
Do you want to learn more about how to use your website to increase the bottom line of your business? Read more of our blog posts to find out how.