Even though social media was considered only appropriate for personal use a few years ago, it’s now a business staple. Advertising on social media platforms like Twitter and Facebook are some of the best tools you have for greater outreach.
However, before you get started, it helps to know some of the most important do’s and don’ts. Take a look at some of the best marketing tips for advertising on social media.
Know Your Audience
Not all social media platforms are built equally. The best place to advertise your brand will depend on the sort of demographic you’re after. For example, you’re not going to find the same kind of audience on Instagram as you’re going to find on Facebook. Choose an appropriate platform suited for the kind of person you’re looking to reach.
The key to building an audience on social media is knowing how often to post. Consistency is key if you hope to engage and retain your audience. If you have a busy schedule and find it difficult to make time for social media, then you should consider creating a content calendar.
There are many third-party applications available that can help you post content ahead of time without having to do anything. Automated posts will go up at the time of your choosing, making it easy to stay consistent.
Post Valuable Content
Rather than shamelessly self-promoting in everything that you post, break it up with useful and shareable content. You may choose original content that you create with tips or pointers, or instead, you may choose to share articles or resources written by other people. Whatever you post, make sure that it’s something your readers will find useful.
Reply to Comments
Posting alone isn’t enough to engage your audience and grow a following. You’ll need to interact with your followers and reply to their comments. Communication is a critical part of the exchange that social media has to offer. Ignoring your followers will cause them to eventually unfollow and find another business to engage with.
One of the best ways to get your audience talking and participating on your page is to ask them questions. Ask for their opinions, feedback, or anything else that mites be tempting for them to answer. The more of a conversation you can get going, the better.
Statistics show that posts with images perform much better than those without. Consider posting a relevant image with anything that you share on your page, and you’ll find that you’ll be much more likely to get likes and shares. Make sure that the images are clear and well-executed, or it may come across as unprofessional.
By applying these tips and having a little patience, you should build a following for your business on social media in no time.