91% of all internet users conduct a search at least once monthly. With that statistic in mind, it would be unwise to ignore the power of SEO optimization for your website.
When you’re growing your business’s new website there are multiple factors at play, vying for your attention. By honing in on a major money maker, SEO, you’ll be setting your site up for converting prospects into paying customers.
Read on for the SEO tips and tricks you need to tackle optimizing your new business website.
Optimize Title Tags for Better SEO
Title tags are the glaring neon sign for search engines. They practically scream what your site’s page is all about. This isn’t the time to be overly generic or to be too simplified.
You have approximately 55 to 65 characters to work with. SEO best practices encourage the use of a major keyword within the title tag. You should also be sure to include the brand name and location, separated by separators.
Don’t Forget Internal Links
Internal links are just as important as external links. Each page, depending on the depth of your content, should contain up to three internal links.
A good practice is to comb through old pieces and find spaces to include links to newer blog posts. By have internal links throughout your site, crawlers are better able to navigate improving the overall SEO.
Identify Low-Competition and Long-Tail Keywords
Think of keywords as SEO currency. A poorly researched keyword, rarely searched, will not get your site very far in terms of monthly users.
Low-competition keywords, still being searched frequently, are an untapped market. By providing optimized content that meets the intent of the search, your site is more likely to rank higher in search results. Plus, low-competition keywords give you a chance to be seen before household names.
With long-tail keywords, the goal is to answer questions that users are entering into search engines. By peppering long-tail keywords as headers and subheaders throughout our site pages, we can better rank for specific queries by providing value-added content.
Keep an Eye on Site Speed
Speed is more important than you might think. Work with your host and IT department to identify ways that the site’s security and speed can be improved. Compressing images is a great way to reduce page load speed.
By taking steps to improve site speed you can keep disgruntled users from clicking off.
Repurpose Old Content
As mentioned previously, head back to old content to add in links to newer pages or posts. Another clever SEO trick is to revise old posts, updating them as needed or expanding on the topics discussed. Never abandon old posts completely.
Bring in the Professionals to Execute These SEO Tips and Tricks
You aren’t an SEO guru and that’s okay. When you are attempting to get your business’s new site ranking in Google searches you are likely unsure of where to start. Hiring on help can be worth the costs in long-term lead capture as a result of those services.
Bring on the assistance of this SEO company for guidance by SEO experts. Having an experienced SEO specialist on your team can take your website SEO from okay to outstanding.
Take on SEO Optimization with an Unbeatable Strategy
Not everyone is an SEO master. Not everyone needs to be an SEO master. But, everyone with a website should have a working knowledge of SEO strategies.
By studying these top SEO strategies and applying them to your site, you should experience an uptick in rank on search engines.
Check out our other articles for more SEO tips and tricks.