The worldwide language services industry is set to reach a value of $96.1 billion by 2027. These figures speak to the growing need for translation services across various industries.
Specifically, translating a company website is one of the most important things to do right now. And, there’s plenty of reasons to justify using translation services to do so.
If you’re wondering why it might be important to translate your company website, consider reading ahead!
Translating Your Company Website
Any and all translations are meant to provide accessibility for readers that don’t speak a particular language. It’ important to translate documents that will be seen or observed internationally. However, the importance of a translation depends on the content and its intent.
If you’re considering translating a business website, there are 6 major reasons why it’s a good choice. Some might apply to your situation better than others, but here’s a quick look at all of them.
Securing International Markets
English and Spanish are two of the most spoken languages around the globe. In fact, English is spoken by 1.5 billion people, and Spanish by an estimated 600 million. That’s an incredible amount of people, making English to Spanish translation an important option for entering and securing international markets.
Without proper translation, it’s impossible to engage audiences in new markets.
Translation services can help your business stand out against the competition. In many cases, your competitors might opt for basic or no translation for their content. Using the right localization can make your business look much better than the others in your market.
SEO is a major determining factor of a company’s online presence. Of course, without the right keyword research and optimization in other languages, it’s impossible to rank higher in search engine results. Translating your business website can improve your SEO.
Meet Legal Expectations
Some countries that speak various languages will actually require that businesses provide information in native languages to the region. Not meeting these expectations can not only get your website banned from that region, it can also result in legal consequences.
Connect With Your Audience
Another reason to use translation services, is that it can greatly improve your connection with your audience. It’s acceptable, to a degree, to assume that customers and users can adjust for English content. But, they’ll connect much better if you offer content in their native language.
This includes any and all media your company puts out. Videos, music, and other content should be translated. translatemedia.com has a few key pointers as to how to get this done!
Quality Customer Service
Last, but not least, translating your business website shows an effort to tailor content to your audience. It’s a sign of respect, and will also improve the quality of your customer service. If you can provide a FAQ page and tutorials in various languages, your audience will greatly appreciate it.
Using Translation Services
Translating a company website comes with a wide range of benefits. In many cases, though, it’s also a requirement to offer translated content. If you want your business to reach broader audiences, enter new markets, and hold onto customers, translation is almost obligatory.
Hopefully, this article provided some guidance as to why translating a company website makes sense. If it did, consider taking a look at some of the other posts on the site!