Did you know that 56% of shoppers visit a store before buying a product online? Mostly, individuals who plan to buy something online will first visit a store.
This helps you consult with the store attendant about the product and get a chance to handle it firsthand before deciding to buy.
It’s essential to assess your foot traffic when running a brick-and-mortar store. The more foot traffic you have, the more opportunities you get to engage customers and make sales.
Fortunately, you can use various techniques to help increase your retail store traffic. This article provides five ways to increase foot traffic to your brick-and-mortar store.
1. Ensure Proper Maintenance of Your Storefront
Having a poorly kept storefront may discourage potential clients from your store. There are some maintenance practices that you can perform daily, while others may happen after a few months or years.
For instance, sweep your storefront and clean dirt from your windows. You can also do a good paint job to last for years.
You can have your employees perform different maintenance tasks in your store.
2. Provide Employee Training
Sometimes, you can have the best store in appearance and beauty as well as attractive offers. Still, if your staff provides poor customer service, visitors will find it hard to visit your retail store.
You can organize employee training at your workplace to equip them with the necessary skills to attract customers. Let your employees understand that not all customers will be friendly to them.
Your employees should learn and understand how to react if a customer becomes disrespectful and impolite. You can also review your employee training program if you have one already.
3. Build an E-commerce Presence
Today, most people spend much of their time online, especially with readily available technology. So, you can use the internet to your advantage and attract traffic to your store.
You can set up your business website. The website showcases your business catalog and allows visitors to browse and buy. By doing so, you generate more sales and boost your brand awareness and foot traffic.
4. Get Listed Online
You should actively manage your local profiles as a retailer with platforms like Yext and Yelp. That way, you ensure all your location data remains accurate and can include relevant calls to action.
After setting up your listings, optimize every one of them by ensuring they’re as detailed as you can. You can have a 3D signage that includes your name, address, business hours, and contact information.
You can also add much visual content that includes your retail store’s most recent images or virtual tours.
5. Focus on Building Customer Loyalty
Your foot traffic strategy should be more than attracting new customers to your store. You should also direct a significant focus on ensuring existing customers come back to your business.
Your employees should treat all customers so well that they can refer relatives and friends. Besides quality customer services, ensure your products and services are of recommendable quality standards.
How to Boost Foot Traffic to Your Retail Store
The more the customers you get, the more your business sales will be. It’s essential to prioritize your customer needs in your brick-and-mortar store.
Also, take your client feedback with the weight it deserves. So, your customers will feel appreciated and motivated to return to your store, boosting your foot traffic.
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