It’s no secret that every online business and blog needs SEO to survive. What’s the point of a pretty website if no one can find you, right?
But should you outsource SEO or do it on your own?
There are pros and cons of handling SEO by yourself, but you shouldn’t dismiss the benefits of outsourcing. It’s okay if you’re on the fence about it. We’ve got a list right here to help you decide.
Read on to discover 5 instances it’s better to outsource SEO:
1. When You Have No Experience
Not sure if you should outsource SEO to an agency? Look back at your own company and determine if you and your staff can handle this massive task on your own. Determine first if you and your team have the knowledge, experience, and access to tools to get it done.
If you don’t have experience or the right tools, outsourcing SEO is the right choice.
Professionals, like these SEO experts here, have years of training. They keep up with the latest SEO trends and Google’s ever-changing algorithm to guarantee optimal results. They also have access to premium tools like the best keyword finder and analytical software to audit your pages.
Remember that when you hire experts, you’re not simply hiring them to do the job for you. You’re also bringing their experience and skills to the table too. This gives you time to do a more important task: focusing on your business and attending to your consumers.
Bottom line: if you’ve never done any SEO work before, don’t start now. Hire experts and if you truly want to learn how to do it on your own, let them show you how it’s done.
2. When You’re Out of Resources
Some assume that turning to an SEO outsourcing service cost too much. This is what drives some businesses to DIY methods instead. However, the truth is quite the opposite.
You’ll save more resources by outsourcing SEO.
Think about it this way: experts can get the job done quickly and efficiently. This reduces the time needed to fix errors and rework new SEO strategies.
Efficient SEO also means you get more visitors, more purchases, and more subscribers to your newsletters or email list. Efficient work leads to a boost in ROI and in less time too.
If you’re on a tight budget, it’s still better to turn to professionals. You don’t want to waste your finite resources on an SEO campaign that may or may not succeed. At least with outsourcing, you get the guarantee there’s some success coming through the gates.
3. When Previous Efforts Failed
Did you already attempt to get some SEO done on your site but saw no results? Can you identify what went wrong or which crucial step you forgot to accomplish?
Your previous SEO efforts could’ve spiraled out of control without anyone noticing. It’s possible you used the wrong set of keywords, you didn’t implement SEO in your website design, or you didn’t analyze your audience to determine what day or time they’re most likely going to engage with your content. A million things could go wrong and it’s difficult to pinpoint which one is behind a failed SEO campaign.
It’s time to outsource Search Engine Optimization to people who can do better. They might be able to spot what you did wrong or take a different route to ensure your business benefits from their involvement.
If your previous efforts failed, it might not be due to a lack of experience or know-how. Sometimes, it’s all about having access to premium tools. If you only used free trial versions, you might not get the results you wanted and now the experts can do better since they have the full version of the necessary software.
It’s also important to note that your failed attempt costs your business time, money, and labor. Now you must set aside resources to recuperate while keeping a flow of resources to continue moving forward. Your resources split and it’s best to outsource SEO.
4. When There’s a Lot to Finish
Consider outsourcing when you have a lot on your plate. Imagine if you have a new product to launch, a busy tradeshow to attend, and a few months’ worth of social media content to work on. Where will you insert time to conduct a full SEO campaign between all that?
Outsourcing SEO is a better option. As soon as you see there’s too much to finish and in so little time, get the experts and let them handle the situation. This frees you so you can prioritize the business front and your consumers.
With this, you should also consider hiring SEO experts when you have a small team.
Smaller teams often mean each member has a specialized task. One person oversees customer service, one manages the production of new IPs, and the other might oversee your inventory. If you split your team to handle SEO, you’re taking away someone from the job they specialize in.
5. When You’re Outdated
Take a moment to sit back and read through the latest SEO trends this year. Read through the changes Google did to its search algorithm and how User Experience (UX) changed with the advent of technology like smartphones and Alexa. Google released over 3,000 updates in 2018 alone.
How does your knowledge and experience of SEO stand up to these changes? Can you still design your website and content in ways that take advantage of the newer industry demands?
If you feel outdated, it’s time to outsource. SEO experts always train and keep up with the changes. They adapt their SEO strategies to these industry changes, and they anticipate how the industry might change in the future.
Don’t Hesitate to Outsource SEO Today
Is it time to outsource SEO? Go through our list and determine if it’s time to bring in the experts. Let them get the job done, allowing you to concentrate on your business.
Of course, the work doesn’t end with SEO.
You should consider social media marketing, a PPC campaign, and video marketing too! Don’t worry – we’re here to help. Feel free to read our other articles here to discover more tips and tricks today.