5 Tech Tips for Improving Customer Service in Your Medical Practice
Nowadays we have the technology to streamline many common medical office management procedures. Don’t get left behind, here’s how you can stand out from the competition by improving your customer service using these innovative tools.
Customer service has come a long way. Ever since technology took over, customer service advancements lead to happier customers and convenience for employees.
Your customers today want fast service and immediate help. This is best done with tech.
Today, positive customer service doesn’t only revolve around hiring nice and helpful customer service staff. Great customer service includes the latest technological tools with innovative service methods and strategies.
If your medical practice is behind on the time, you could be losing a lot of business.
Improving customer service boils down to integrating the latest customer service tech. If you’re improving customer service, here are 5 tech trends to add to your customer service strategy.
1. Self-Service
Your patients want to go into your clinic, see a doctor or get their prescription and leave. To expedite the process, offer plenty of self-service options.
Keep tablets at the front desk so patients can check themselves in. If customers have a question for the doctor, create a screen so patients can confidentially ask their question, which the doctor will answer during their appointment.
2. Outsource Customer Service Professionals
Hiring a great customer service staff was always the way to go. But today, it’s best to outsource those are who professionals. Dealing with patients isn’t a skill just anyone can learn.
Even a medical answering service should be trained to leave personalized and coherent messages to customers.
3. 24/7 Customer Service Availability
If you decide to keep your customer service team in-house, you should have an agent available for 24 hours.
Today, the normal 9-to-5 mindset doesn’t apply. Your patients want availability at all hours of the day. And when medical emergencies are involved, they can rise anytime.
You risk losing your customers when you’re not there when they need you.
4. Modern Customer and Marketing Technology
Today, many types of tech exist that help you learn more about your customers.
This tech helps learn crucial customer information and stores customer data so you can build a better relationship with your customers.
Invest in great CRM platforms and other customer service and marketing tech to achieve this benefit.
5. Streamline Patient Intake
The pen and clipboard intake method is now over. Your medical practice needs to apply tech procedures to get patients to a doctor and out of the clinic in a timely manner.
Instruct your office staff to carry tablets. Install systems that update patients when they come in and key in their appointment time. When the doctor is available, send a notification instructing the staff to send the patient in.
This makes procedures run timely and still protects patient information.
Will You Start Improving Customer Service?
It’s important to invest in the tech devices that improve a customer’s experience at your medical facility. By improving customer service with tech, you retain more customers and make the job easier for your staff.
Professionals at call centers prevent any customer service issues, tech platforms can retain and hold customer information, and self-service and streamlined procedures help expedite doctor visits.
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