Do you have a new business? Maybe you’ve set one up due to the Covid-19 crisis and want to design a website to sell and grow to your audience. Then you’ll want to know the best steps you can take to ensure your website and business gets the traction it deserves.
Here’s everything you to know about how to design a website and some website design ideas.
1. Mobile Friendly
If you are thinking about your business’ website then the number one important factor is fast loading time. Nobody is going to wait around for a webpage to launch for more than just a few seconds.
This is even more true of mobile websites. And a website that might load fast on a computer might load in a very slow time frame on your mobile because mobiles aren’t as powerful.
You need a mobile-friendly website: this should be a totally different version of your website that loads when a user opens it on their phone. You should use caching to a large degree and should reduce the file size of some of the images.
Equally, if you have a desktop website that has lots of different menus you should consider clearing some of those away into smaller links at the bottom of the page to avoid overwhelming your viewer. This is a golden rule of your digital marketing strategy.
2. Correct Information
Ensuring you have the correct information on your website is crucial. If you list some incorrect contact details or an incorrect email then your customers or clients won’t be able to find you.
Double-check all the text before you upload it to a website to ensure that it’s correct. You also want to make sure you don’t get sued so be sure to have your text run by a lawyer if you’ve written anything about your competitors.
Be sure to update the website at every opportunity to ensure that none of the information goes out of date.
3. Gateway to Other Channels
You want to create a gateway to other channels on your website. This includes your social media links like Twitter, Facebook, and Instagram but also links to your products on Amazon and other websites. Another channel your website should link to is your SEO friendly blog which can boost your Google rankings.
Make sure you have integrated the RSS Feed of your various channels into the site, you haven’t just posted a link to them. This means your tweets and Instagram posts will appear in real-time on a sidebar on your website.
Remember your brand shouldn’t be centered around your website, your website should serve your brand. This is how to target an audience.
4. Not Too Cluttered
Finally, ensure your website isn’t too cluttered. If there is too much information and too many pictures your potential clients and customers will turn away. They will feel overwhelmed.
Be sure to think about your color scheme as well. A bright orange website with blue text wouldn’t go down very well on printed paper and nor would it work any better on a screen.
Ask an expert in brand awareness for small business to help you here.
Design a Website to Kill Your Competitors
If you want to design a website to blow your competitors out of the water then be sure to create a site that isn’t too cluttered and has super-fast loading times.
It should also serve as a gateway to some of your other channels so that customers can find out about your product or services easily.
Interested in reading more about how to design a website? Be sure to check out the rest of our site.
