When discussing marketing strategies, the word “content” pops into the conversation quite often. However, what is content? For most, it is just a collection of blog posts, Instagram posts, and tweets. Sadly, this is often just the tip of the iceberg.
Branding and social outreach are important and integral parts of every marketing strategy, but it stretches so much further! When creating a strategy for your company, you will need to be informed about all aspects of digital marketing. This is why, today, we take a look at 5 essential tips for creating a perfect content marketing strategy.
- Define your goals and your audience well
One of the best content marketing strategy tips we can give you is to plan ahead carefully. This might seem simple, but it’s important! Before you even delve any deeper into adjusting your parameters, you will need to know two things.
First, you want to know what you are trying to accomplish. Do you want to create a brand name? Are you trying to promote your business to new audiences, and push into a foreign market? Or do you want to take your quality leads through the conversion process? Decide on the goal before moving forward.
Secondly, you will want to know who your target is. This does mean leads, clients, etc., but you also need to focus on age groups, types, and similar. Simply put, not everyone consumes the same type of content. Once you know who your audience is, you will know exactly how to shape your content to better approach them.
- Time management is a key to success
Since you are in the business world, you already know that time is money here. However, only when you understand the value of proper time management, you can dedicate yourself to creating a perfect content marketing strategy.
When building a house, you need a firm foundation. Similarly, you will need an editorial calendar to hold your whole strategy together. Luckily, creating calendars is really easy with a monday.com alternative. Project management tools like Nifty have become quite popular in recent years, and they can help you handle even the toughest schedules.
You will want to create clear deadlines that align with your goals and keep everything running and up to date. When it comes to the actual numbers, you can do as little as 4-8 blogs per month. It’s not quantity that matters – but quality and how consistent you are.
- Have a way to measure your success
An important thing that you will need to realize early on: it doesn’t matter just how much you are pushing your marketing campaign if you do not have a tracking system, too! It is highly important that you are able to follow the campaign and track its success or failure!
All you need to do is to try and learn how your readers interact with your content. From there, you can adjust the content you are creating. For example, you can see which content is getting less attention and try to push it forward. Alternatively, you might want to explore why the topic is not as popular and scratch it from your strategy.
Doing this over time will help you create a clear image of your audience. Using it, you can improve your strategy and get your statistics up with ease!
- Keep your leads in focus
Whatever you are doing in your content marketing strategy, one thing should never leave your eyesight – your leads. Anything you do – from creating content to engaging your audience – should have the end goal of generating leads.
So, you should use everything else you have learned in this article to create a strategy that will be able to generate the most leads. Luckily, as you go through the process and create more and more content, you will see what gets a pass – and what doesn’t. Experiment with different content to see what will engage your readers the most.
- Always play the long game
However, keep in mind that you will not be able to see a significant change overnight. Instead, always aim for the long game. The most successful strategies benefit from long term investments.
Lead an honest conversation with your customers, and you will not only convert your leads, but you will become a better brand. This way, you will also build loyalty through your marketing strategy, and this will make you a stronger business in the long run.
About the author: Petar Djordjevic is currently pursuing a master’s degree in General Mathematics. He has written dozens of posts about project management and workflow optimization and is working as a content writer at Nifty, a fantastic project management tool. When he is not doing Math or writing about projects, Petar enjoys acting and writing science fiction.