• Home
  • About
  • Contact

The Phat Startup

The Ultimate Lifestyle Blog for Entrepreneurs

  • Blog
  • Blogger Lifestyle
  • Money & Finance
  • Motivation
  • Personal Growth

Blog

4 Innovative Tools to Manage Customer Relationships

No matter what kind of business you run, no one is more important to you than your customers. Providing the best customer experience possible is imperative for inspiring customer loyalty and achieving high customer retention. Good business leaders know that retaining existing customers is frequently even more important than customer outreach, thanks to the high costs involved in marketing.

Because of this, you’ll need a reliable customer relationship management (CRM) system to guide how your business interacts with customers, and how customers are able to provide feedback. This will not only help your sales team close deals and capture new leads more effectively but also boost the efficiency of your customer support team. Here are just some of the innovative solutions that are improving customers’ experiences.

Voice of the Customer

A voice of the customer program or VoC program is a method of collecting customer feedback on their expectations of your products and services and then determining whether or not their experiences matched those expectations. VoC is great for gaining usable insights, and as a metric, it’s becoming more popular as customers demand more direct interactions with organizations.

However, it’s best not to rush into a VoC program. It’s important to take your time when building your voice of the customer program for it to be effective. A successful VoC program needs to collect context-rich customer feedback by asking the right questions at the right times through all available digital channels, including online popups, email, social media, and more. Collaborate with all of your business leaders to create a customer-centric platform that uses the voice of the customer data to learn how your brand and customer experiences resonate on an emotional level. The best tools will even give you options to visualize the feedback you collect, so teams across your entire organization can easily understand this metric.

CPQ Integration

Salesforce is one of the most popular customer relationship management (CRM) solutions, and if your business sells customizable products, you’ll be glad to know that Salesforce CPQ integrations make it easy to set up, configure prices, and quote features. CPQ tools are all about letting customers fully explore the configuration options for products in real-time. Once they’ve selected a version of the product they like, CPQ software can accurately price the product immediately and even produce quote documents.

With Salesforce integration, any unique products are sent to Salesforce and added as new revenue items. All customer data is automatically sent over as well, so your tools are never out of alignment, and your team members can always focus on providing better experiences.

Omnichannel Support

Your contact center is one of the main lines of communication you have with your customers, and you need to provide the best customer journey possible. While most modern contact centers allow the use of digital channels for customers to “call in” (text, email, SMS, mobile apps, etc.), you can take your center to the next level by upgrading it with omnichannel capability.

True omnichannel support means customers can seamlessly switch between communication methods if needed, all while staying in contact with the same agent. This saves everyone’s time and makes for a highly personalized and memorable customer experience which is more likely to earn positive feedback. The customer data collected by your contact center can also help your salespeople make special offers to loyal customers.

Artificial Intelligence

Artificial Intelligence (AI) use for CRM solutions has been growing in popularity for many years and can be applied across a wide variety of technologies including machine learning algorithms, call routing, language processing, and more. Chatbots are extremely popular for company websites since they can help customers resolve simple issues and easily collect relevant data for more complex ones before connecting them to the right agent. AI can also help salespeople by prioritizing leads based on their past buying history.

By improving your customer service, you’ll be taking your first step toward becoming a market leader in your niche.


« Conducting Open Enrollment in These Uncertain Times
A Comprehensive Guide to Improving Order Fulfillment »

About The Phat Startup

The Phat Startup was created by Mike McOwen to create a space where entrepreneur lifestyle could be focused on. We tend to live a different lifestyle than most. Entrepreneurs tend to be interested in maximizing their life, not only their profit.

Connect With Me

  • Email
  • RSS
  • Twitter
  • YouTube

Twitter Feed

Mike McOwenFollow

Mike McOwen
PhatStartupsMike McOwen@PhatStartups·
29 Dec 2017

Why is content marketing so important? Find out here: http://thephatstartup.com/money-finance/why-your-business-needs-a-content-marketing-strategy-in-2018/

Reply on Twitter 946751505146707968Retweet on Twitter 946751505146707968Like on Twitter 9467515051467079681Twitter 946751505146707968
PhatStartupsMike McOwen@PhatStartups·
9 Oct 2017

http://yescincinnati.com/

Reply on Twitter 917521630162759681Retweet on Twitter 917521630162759681Like on Twitter 9175216301627596811Twitter 917521630162759681
PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

Wow, interesting

Forbes@Forbes

Millennial men are more likely than women to default on student debt http://on.forbes.com/60148NudC

Reply on Twitter 912458136849698816Retweet on Twitter 912458136849698816Like on Twitter 9124581368496988162Twitter 912458136849698816
PhatStartupsMike McOwen@PhatStartups·
25 Sep 2017

I LOVE Toronto! Miss that place

GO Transit@GOtransit

Explore Toronto’s art scene with GO! Enjoy special late night service during Nuit Blanche on Sept 30. https://cards.twitter.com/cards/v2l8b/4ttwx

Reply on Twitter 912458028355670017Retweet on Twitter 912458028355670017Like on Twitter 912458028355670017Twitter 912458028355670017
Retweet on TwitterMike McOwen Retweeted
BuffaloSabresBuffalo Sabres@BuffaloSabres·
25 Sep 2017

Batter's up! ⚾️ Spending quality time with our friends at @MiracleLeagueWN.

4
Reply on Twitter 912457252057034754Retweet on Twitter 91245725205703475454Like on Twitter 912457252057034754319Twitter 912457252057034754
Load More...

Blog Ideas That Make Money

8 Reasons Why Everyone Shouldn’t Like You

How to Organize a Successful Workshop for Your Employees

Why Read Red Rock Secured Reviews When Creating Your Retirement Plan

Search

Copyright © 2023 · The Phat Startup

Copyright © 2023 · Divine Theme on Genesis Framework · WordPress · Log in