We live in a world where famous brands like Facebook and Twitter often take center stage. But did you know that it’s still the search engine that does all the heavy lifting when finding customers for your business?
A staggering 93% of all online activity first starts from the humble yet powerful search engine.
That tells us the importance of having an excellent SEO content strategy for your business. If you are new to this, here are the three essential tips to getting your SEO perfect from the very start.
1. Research Your Audience
The most important thing to understand when it comes to SEO is that it’s not the quantity of traffic that counts but the best quality of traffic. The highest quality traffic will always be those people who are most likely to buy from you.
Working backward from this rule, you can see why it makes sense to research your audience before attempting SEO. The more you understand whom you want to target, the more your SEO strategy is effective.
Would you prefer to attract ten people to your website if eight bought from you? Or one hundred irrelevant visitors who aren’t interested in what you want to sell?
The more research you can carry out on your target customer before you start thinking about content, the more success you will have. For more help putting that early research together, head to seodistribution.com.
2. Investigate Your Competitors
Once you know your target customer, it’s time to research the right keywords for your SEO marketing. But there’s a shortcut to getting this right: do some detective work and find out what your competitors are doing.
If your competitors rank highly for a keyword relevant to you, that’s a sign that it might be a good word (or phrase) for you to target.
You might also find more helpful information about what content is performing well for that competitor. That will give you a baseline for your content strategy.
Can you write something better than your competitor and rank higher than them for that popular keyword? That’s your challenge.
3. Create Consistency With a Content Calendar
It’s easy to think that one or two popular blog posts will help you master Google and get those big traffic numbers.
But in reality, most websites only get a handful of visitors a day to each piece of content. Still, when added up across their website, those numbers reach the thousands.
That’s because that website has acted consistently with its content strategy, publishing keyword-targeted, high-quality content each week.
If you want to emulate that success, start by putting together a content calendar that will help keep you on track with your content strategy for the next twelve months.
Is Your SEO Content Strategy on Track for Success?
Don’t let SEO gather dust remaining on your ever-growing to-do list. A good SEO content strategy is the best way to get regular, high-quality traffic to your website, so use these top three tips as your starting point.
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