Searching for the perfect name to represent your business can be terribly tough and confusing. I know that I speak for a lot of people when I say that business names, without exception, need to be perfect. After all, it is the name that will bear the entire enterprise – the totality of one’s brand.
Luckily, there are many people – and programs – we could turn to that can help us with our hunt for cool company names. We can solicit opinions from people we personally know, or seek suggestions from name-generating softwares and applications. Whichever path you decide to take, the final decision still comes down to you. And if you’re up to it, why not try creating a business name yourself? After all, you are the only person who can say what would be best for your business.
While I can’t suggest the coolest name for your business (which is highly subjective btw), I can help you find it. I’ve especially prepared this short guide for this very purpose. Go on, help yourself.
Business Names Should Be Uniquely Identifying
I know that business names like The Coffee Stop, The Show, and Your Place, are gaining quite the popularity. They sound brief, cool, and mysterious after all. While this may work for some (e.g. The Body Shop), it rarely works for others. That is because these names are too broad and non-specific in nature. If anything, it deprives your brand of its personality. The “unique” element is gone. You’re just simply letting people know what your business does for a living and nothing more.
If you’re a start-up business trying to market your name, people who’re starting to recognize your brand will have a hard time communicating your business’s existence to others. For example, when you invite a friend out to The Show, they might respond “What show?” Then you’ll have to go through the trouble that you’re referring to a business name. Save your customers the trouble – please.
Business Names Should Have Personality
Drop all the boring, corny, or cliché business name ideas. If you don’t like saying it yourself then others may dislike it even more. Your business name should reflect your business’s nature. Are you running a serious business like an accounting firm or newsprint agency? Then your name should be able to express the same amount of seriousness or sincerity. Or maybe you own a client-friendly business like a family restaurant or life insurance agency? Then you have to communicate the same level of light-heartedness in your business name.
Every company has a personality. And, it’s usually up to the owner how he or she relays that to the audience. Contemplate real hard on what kind of feeling you want to impart to others through your business. And find the perfect name to go with it.
Business Names Should Be Easy To Articulate
This criterion should be fairly simple to understand. I mean, would you like visiting a shop named Thingamabobwhatchamacallit? Okay. That name is a bit of an exaggeration but I’m sure you get the point. It’s hard to call up friends and ask them to go with you to a place that has a complex or awkward business name. The same goes for lengthy ones.
In choosing a business name, make sure that it is concise yet unique and descriptive. I know that’s easier said than done, but all the more reason for you to do it. Find a name that sticks with people and is comfortable to say. And remember that with business names, the concept of “less is more” strongly applies.
And that’s it. I could rage on about more tips or you can read from another helpful resource here.
Just remember these three things and you’re all set on brainstorming the perfect name for your business. Find yourself a comfy spot where you can clear your head and think about your options more freely. Read a dictionary or thesaurus to get the words in your head running. And just think real carefully.
What kind of impression do I want to leave in people through my business?
What tone and emotion should the name of my business express?
Why am I having a business in the first place? What, or rather, who is it for?
Keep at it. I’m sure you’ll be able to find the coolest name for your business – soon!