Around 42% of small businesses already have their own mobile phone app.
Start-ups are quick to take advantage of the many benefits of the phone apps.
Since app usage has overtaken mobile browsing on mobile platforms, it’s no longer enough to have a company website.
Are you not convinced that your business needs to consider building your own phone app? Prepare to change your mind!
Here are the 7 reasons why building an app for your business is definitely a smart move. Read on to discover more!
1. Improve Brand Visibility
The average American spends 162 minutes per day on their smartphone.
And, we also know, most of the time they’re browsing and playing on their mobile apps. Of course, even though most people have dozens of apps on their phone, they’re mostly only using one or two.
However, you can’t escape the truth that every time the user opens his or her phone, your app logo appears in their eye line.
And remember, there’s an “unconscious power of brands” which functions whether they’re using your app or not.
Unlike your company website, which may be browsed once and instantly forgotten, your app is much more likely to be repeatedly opened and closed.
As long as your app captures the unconscious mind of your customers with an eye-catching brand image, you’re improving your brand visibility.
2. Reach Out to Customers Effectively
How do you currently contact your customers with promotions and news?
By building your own phone app, you provide your business with a direct communication channel right to your customer phone.
Are you launching an exciting new promotion? Are you organizing an event which is going to be huge?
The only thing which stands between you and your customer is the touch of a button.
Remember to get your app designer to install notifications on your business app to alert customers to the latest deals or exciting offers.
3. Customer Engagement
Your customers expect to be able to contact your business via their mobile devices.
In fact, 82% of consumers expect business to respond within 24 hours regarding questions or feedback.
Therefore, you need to ensure that you have systems in place to meet these customer expectations.
Many consumers continue to contact businesses via e-mail or social media. And yet, it’s safe to say that mobile apps are the future of customer engagement.
Therefore, it’s important to ensure you include a messaging service feature on your phone app. You can request this with custom mobile app development.
Do you run a restaurant business? Diners can book a table via the phone app.
What about a clothes store? Customers can ask you about sizes at the push of a button.
Whatever your industry, create your own phone app to improve your customer engagement strategy.
4. You’ll Be Left Behind
Soon enough, you could be the only business left in your industry without your own mobile app.
There remains time for you to be a leader in your field by building your own phone app. It’s an excellent opportunity to stand out and establish yourself as a forward-thinking business.
In addition to the businesses who already have an app developed, over two-thirds of small businesses are expected to develop apps themselves soon.
Building your own mobile app could allow you to take advantage of the trends in VR (virtual reality) or AI (artificial intelligence) in your industry.
That’s why you need to keep up with your competitors or you may be left behind.
5. Increase Your Sales
If you’re in the business of increasing your sales (and I think you are) then you need to create a business app.
Now customers have to search for your company name on a search engine, scroll through your online store and enter in payment details to make a purchase.
An app streamlines the entire checkout process for you.
You speed up the process of making sales, at the same time, you make it more convenient for your customers to purchase your products and services.
An example of a successful brand transitioning to phone app sales is the pizza chain Dominoes. After introducing customers to its app, sales increased by up to 30% in under a year.
6. Customer Brand Loyalty
Your company website is probably going to generate more traffic.
However, did you realize that people spend longer on apps? And therefore, you can build customer brand loyalty more effectively with an app.
Introduce a reward scheme for loyal customers.
A loyalty scheme on a piece of card can easily get damaged or lost. But if your customers keep track of purchases from your business via the app, they’re more likely to benefit from your rewards scheme.
Therefore, if you manage to improve retaining customers by up to 5%, you could increase your profits by over 75%. That’s definitely worthwhile.
Building Your Own Phone App
Now you know why you can’t wait any longer to develop a phone app for your business.
There are so many compelling reasons why every business should have its own phone app from increasing sales to staying up to date.
If you want your business to be special, then building your own phone app is a great place to start. However, don’t stop there!
You can discover more about what makes a start-up business special on our blog.