5 Tips for Creating Effective Ads
Advertising online can be pretty tricky. They have to be immaculately designed to catch people’s attention. In this article, we’ll give you some tips for creating effective ads online.
You can’t afford to ignore online advertising. There’s a reason why digital ad spend has hit 204 billion dollars – it’s effective!
If you’re used to doing things the old way – print, radio, etc. – that’s good! Keep those skills but learn new ones so you can craft effective ads online.
Not sure where to start? Made a few online ads but can’t seem to get the results you want?
No worries – follow our easy five-step guide to creating online ads that convert and you’ll be getting results in no time!
1. Be Clear About Your Goals
This might seem like a no-brainer but you’d be surprised how often people get caught up with the what of the ad and forget the why.
Do you want them to buy something? Click to your website? Find out more about your brand? Think about what you want your customers to do when they see your online ad.
2. Know Your Audience
One of the most remarkable things about online advertising is the amount of data that’s available. That information is a goldmine of customer buying behaviors.
If you want to create the most effective ads, use this data to your advantage. Dig through it and you’ll find out what makes your ideal customer tick. Then target ads right at them.
3. The Call To Action
If you want to craft effective advertising, it’s essential to master the call to action or CTA. The CTA is how you convince your customer to buy what you’re selling.
Online ads often have very little room to work with. Customers attention spans have dwindled down to less than 5 seconds. A wordy ad won’t grab their attention.
Here’s how to write a compelling CTA:
- Be concise – keep it to less than 20 words.
- Make it easy. Use terms like “click here” or “learn more”
- Make it urgent. Phrases like “limited time” “today” or “now” make it seem like the offer might be gone soon.
4. Use Great Graphics
We’ve focused on the words, now let’s look at the visuals. You need something eye-catching, not just plain text, to grab your customers’ attention.
You can go the easy route and use a professional photo of your product. You can try being creative and use something exciting, like a pic of a surprised person if you’re having an incredible sale.
Seems daunting? There are tons of free and easy to use products out there to help you make a great graphic. Try on online banner maker like Adobe Spark.
5. Always Improve
You’ve created an effective ad and sent it out in the world. Mission accomplished, right?
Nope! Make sure you monitor your ad and see what works and what doesn’t. The next ad you make will be even more effective!
Effective Ads and Beyond
Now that you know how to make effective ads, you can branch out in more ways to reach a bigger audience.
Don’t forget – we’re always here to show you how to take your digital marketing to the next level. Check out our blogging tips every day for the most up-to-date info!