Would you like to advertise your business without breaking the bank?
Advertising helps you attract new customers and inform people about your services. It also makes your brand memorable.
Many business owners want to advertise their businesses but aren’t sure how to go about it because of the cost. If you would like to know how to advertise your business, there are several affordable ways you can do it.
Here are a few inexpensive ways to advertise a business in 2019!
1. Social Media
If someone is trying to think of how to advertise business products, the first place they should go to is social media. Social media is a very powerful platform that most of the world uses.
It can be used by individuals and businesses alike to share photos, events, and messages about anything.
As a business, it’s important to have a strong presence in social media. Businesses rely heavily on interacting with customers and social media provides them a platform in which they can directly interact with them.
Every post can be considered as an advertisement, and social media doesn’t cost anything. When a business has a strong presence on social media, they will gain more attraction to their page.
Viewers will see a feed of posts that act as “ads.” Every post is branded with the name of your business and has information about your product.
Many successful businesses, such as Wendy’s, have learned how to play around with social media in a manner that provides entertainment and makes consumers want to buy their product.
2. Online Ads
Publishing advertisements on social media will allow them to be shown to people that are scrolling down their feed. You can also publish ads on other websites, such as blogs and marketplaces.
Advertisement programs like Google Ads allow businesses to publish their ads on the internet. These ads will display in places all over the internet, like the Google search engine, blogs, YouTube, and more.
One benefit of Google Ads is that people can partake in the program and opt-in to Google AdSense. Google AdSense allows people like bloggers to run advertisements on their blog and gain a portion of revenue.
Your advertisement will be shown on someone’s blog page, and you don’t have to select their blog. Google chooses where the ads go based on the criteria and performance of websites. This will ensure that your ads are being seen.
3. Physical Ads
Physical ads are a classic way of advertising. Things like billboards, posters, and flyers are the standard when it comes to physical ads. While these ads aren’t as effective as virtual ads, they are better at targeting local consumers.
The best benefit of physical ads is that you can choose the general region in which you’d like to attract customers. If you own a construction company, you can place ads in the area that you operate.
Another benefit that physical ads have over online ads is that they can’t be “adblocked.” Ad blockers effectively prevent ads from displaying on webpages, which result in many businesses losing money.
Sure, people can just ignore your ad in public. However, your ad will still be there no matter what. Almost half of the internet is using ad blockers, meaning half of the money being spent on online ads is being wasted.
4. Event Sponsorship
Event sponsorship is another way to get the name of your business out there. Sponsoring an event will allow you to help out with the funding of an event, and in return having your brand plastered throughout the event.
When you see photos of celebrities at a red carpet event standing in front of a wall with logos and names, those logos and names are the sponsors of the event. This means their brand is being shared within photos of celebrities.
Celebrities will often use these photos to share on social media which will then be viewed by millions of people. If you’d like your business to be advertised on a global scale, sponsor a major event to get placed on a media wall.
Clothing is an overlooked form of advertisement. It’s actually very affordable and effective. Like event sponsorship, you can have your brand placed on sports teams outfits by sponsoring them.
Having brand logos on sports uniforms is very popular in soccer, and has recently been introduced to the NBA. If you can’t go that big, you can sponsor a local school’s sports team to get your logo on their uniforms.
Aside from placing your brand on sports uniforms, you can wear casual clothing that has your brand on them. This is a popular trend amongst construction companies!
Wearing t-shirts that show your business and contact information will allow people to look you up. When they see you working, they will be able to tell exactly what your business is about.
You can also use things like wrist bands to get your business out there. These can have your business name and any other text that you’d like. If you’d like to invest in some affordable wrist brands, click here.
Get Started with These Ways to Advertise a Business
Every business owner wants more customers, but many are clueless about how they should advertise their business. With these ways to advertise a business, you will get customers without spending much.
Start using these methods if you’d like your business to get ahead of the rest!